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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
You may have heard Google Analytics is the best solution for tracking eCommerce data. However, there are many other platforms that work great, and in some cases, better than the popular analytics platform.
This is particularly true if you’re serious about privacy. Google Analytics, though incredibly feature-rich, collects personal and personally identifiable information from site users. This includes online identifiers such as IP addresses, visited pages, browser fingerprints, and more.
The good news is that there are some excellent Google Analytics alternatives out there that offer a privacy-focused approach to tracking analytics for eCommerce stores.
In this article on the CommerceGurus blog Maria looks at other options including Matomo, Fathom, and Plausible.
Discover the Best Google Analytics Alternatives
Rodolfo from Business Bloomer posed an interesting question. What if you also need to have a “daily sales limit” – say you can’t sell more than 3 of a given product ID in a given day?
Well fortunately, he has also come up with a solution for this with a custom snippet for your WooCommerce store.
See how to limit sales of a product per day
Interacting with Amazon broadly produces the desired, expected, and generally unrivaled result: They order all sorts of things; the prices are usually reasonable, and they don’t have to think about shipping costs.
But, at the core of that experience, something has become unignorably worse. Late last year, The Wall Street Journal reported that Amazon’s customer satisfaction had fallen sharply in a range of recent surveys, which cited poor search results and “low-quality” items. More products are junk.
The various systems on which customers depend (reviews, search results, recommendations) feel like junk. This is the state of the art of American eCommerce, a dominant force in the future of buying things. Why does it feel like Amazon is making itself worse?
Read about why shopping on Amazon is getting worse
Since Google announced their Core Web Vitals (CWV) initiative, being fast is more important than ever.
However, despite being by far the easiest CWV to monitor, debug, and optimize — in both the lab and field — Largest Contentful Paint (LCP) is still the one that most websites struggle with.
In this very practical talk, Harry Roberts looks at what exactly comprises LCP, how we might be working against ourselves, and how to make opportunistic optimisations to get ourselves back in the green (and beyond).
You’ll leave this talk fully equipped to go back to your own project and clients and make all the improvements they’ll need.
Learn how you can Optimize Largest Contentful Paint
There are plenty of free icon websites but I'm always on the lookout for ones such as Heroicons and Feather icons which offer straightforward download options without having to go through an account setup first.
SVG Repo contains over 500,000 open-licensed vector icons and symbols that are easy to search and instantly downloadable.
Check out the Free SVG Repo
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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