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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard describes eCommerce CRO as improving your store so more visitors actually complete a purchase - but the real opportunity lies in fixing common usability issues across the shopping journey.
Their research shows many stores lose sales because shoppers struggle with things like unclear product pages, confusing navigation, or complicated checkout flows.
Some practical improvements they highlight include making product pages clearer with better images and detailed information, simplifying navigation so shoppers can find products faster, reducing friction on the checkout page (e.g. offering guest checkout and reducing required form fields), and making pricing, shipping costs, and return policies easy to understand.
Small UX improvements like these can significantly increase conversions without needing more traffic.
16 Actionable eCommerce Conversion Rate Optimization Tips
🎉 New Shopify App: Cart Upsells!
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This excellent article, written by Rodolfo from Business Bloomer explores what happens when large, established brands enter the WooCommerce ecosystem.
Brand recognition alone isn’t enough to guarantee success however. WooCommerce merchants expect performance, reliability, compatibility, and long-term support.
Big companies that underestimate Woo’s technical complexity or community dynamics risk damaging their reputation quickly.
Real success requires validating demand, understanding merchant pain points, engaging with developers and agencies, and earning trust through quality and consistency rather than marketing alone.
When Big Brands Enter WooCommerce
In this article from Drip, they share 10 standout copywriting examples that eCommerce brands can learn from.
High-performing copy isn’t about clever wording alone - it’s about deeply understanding the audience, addressing objections, and guiding readers naturally toward a purchase.
Brands like BarkBox demonstrate sharp audience targeting and voice consistency, while Poo-Pourri shows how humor and personality can transform even a FAQ page into a conversion tool.
Other examples highlight the power of strong headlines, clear value propositions, social proof, and storytelling.
Great copy reduces friction, builds trust, and makes the desired action feel obvious.
Discover 10 World-Class Copywriting Examples
Recent research shows that ChatGPT now handles around 12% of the daily query volume that Google processes when considering searches traditionally done on a search engine.
However, the two platforms play very different roles: Google’s search engine still sends about 190 times more traffic to websites and has a much higher click-through rate than ChatGPT.
While ChatGPT keeps users within its conversational interface, limiting outbound clicks, Google continues to be the dominant driver of referral traffic to sites.
See How Google Sends 190x More Traffic than ChatGPT
This is a fascinating story behind Wall Street Raider, a complex financial simulation game, which traces its origins to the late 1960s when Michael D. Jenkins began designing an ultra-detailed corporate finance simulator that he later coded himself in the 1980s.
Built over decades and spanning more than 100,000 lines of PowerBASIC, the game earned a cult following for its unmatched realism despite its dated interface and multiple failed attempts by others to modernize it.
Read The Story of Wall Street Raider
We've shipped two updates to our CommerceGurus Cart Upsells app for Shopify over the past couple of weeks.
Version 1.0.4 added configurable upsell ordering so you can control which products appear first, subtitles for each upsell item, and a custom message for when a customer qualifies for free shipping.
Version 1.0.5 introduces a new floating cart button that keeps the cart accessible as customers browse, along with multiline support in the announcement bar. Check out the video of it in action.
The Rewards module got a significant upgrade too - you can now fully adjust the progress bar milestone labels, cart item badges, and discount labels!
Remember, if you have a Shopify store and would like to try out any of our Shopify apps, do get in touch and we would be happy to offer a free licence in return for useful feedback.
Our CommerceGurus Cart Upsells Updates
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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