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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
DTCX describe themselves as a "place to learn and share with
eCommerce leaders".
They've made their entire video library freely available and there is a lot of terrific content for eCommerce creators.
Some of the highlights I found include:
If you do anything this week, I really recommend watching that first video from Ezra Firestone.
See the full collection of DTCX videos here
Maarten Belmans has released an interesting new plugin called "WooCommerce Quantity Discounts, Rules & Swatches".
It allows you to add quantity rules to your WooCommerce store: set quantity based discounts, apply minimum and maximum quantities, and change the quantity design.
You can provide discounts based on the selected quantity (often called “tiered pricing”). Plus, it includes the ability to set up discounts/product pricing for various quantity ranges, and visitors will see how the price for a product changes depending on the quantity they select.
His plugins are highly regarded and well made, so if this would be something useful for your store, we recommend taking a closer look.
Check out the WooCommerce Quantity Discounts, Rules & Swatches Plugin
Colm came across this fascinating article about the H.264 compression codec.
H.264 is a remarkable piece of technology. It is the result of 30+ years of work with one single goal: To reduce the bandwidth required for transmission of full-motion video.
It includes an example from Apple's Website which is quite remarkable.
- PNG screenshot of the Apple homepage: 1015KB
- 5 Second 60fps H.264 video of the same Apple homepage: 175KB
You are reading that correctly. A 5 second video, compressed with H.264 is a fraction of the size of a static image.
Learn about why H.264 is Magic
Google will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023.
Google Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.
Importantly, Google Analytics 4 will also no longer store IP addresses.
If you use Google Analytics, it's important to start planning the switch to version 4 sooner rather than later.
Read more about Google Analytics 4
Misha Rudrastyh has put together a nice collection of useful WooCommerce code snippets, which is well worth bookmarking.
Some interesting snippets include:
See the full list of useful WooCommerce Snippets
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a minor update this week - version 2.5.3. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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