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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This is a fantastic article from Sam Underwood about growing traffic to your eCommerce website.
Many stores put their focus and effort on paid ads and while this is an excellent tactic for instant performance, it is highly competitive and costly — and once you turn it off, your activity will halt.
A long-term eCommerce SEO strategy is less expensive and also ensures you’ll be more profitable and enjoy long-term success.
This is a really well written article with insightful screenshots. Anyone running an eCommerce should study it carefully.
Read about eCommerce SEO from Sam Underwood
Baymard has an excellent article this week on the use of inspirational images on large eCommerce sites.
These images, common on homepages, category pages, and even headers on product listing pages, can be great at lifting the aesthetic appeal of an eCommerce site design.
Baymard's usability research studies observed that users grow frustrated as they spotted a product they wanted in one of these inspirational product images that they weren’t able to navigate to.
Something to bear in mind for anyone designing and building eCommerce stores.
Learn about linking inspirational images to products
This looks really great.
Anyone whose business is built on WooCommerce could benefit from WooSesh, but the ideal attendees are freelancers, agencies and other developers working with WooCommerce on a daily basis.
The speakers are top-notch, and include Beka Rice who helped create Jilt, Bryce Adams who built the superb analytics platform for WooCommerce, Metorik - and Lauren Smyth from Baymard who we featured earlier on.
Tickets are free and it looks like a great event to be a part of.
Sign up for WooSesh
I really enjoyed this article from New Zealand-born UX designer Geri Reid about form design on the web. She previously worked for Lloyds, the UK’s largest retail bank.
It's an excellent article about how to approach common form elements in the simplest way possible, while always thinking about mobile and a generous 'tappable' area.
Certainly something to bookmark if you ever undertake projects which involve a lot of form creation.
Read about form design
WooCommerce 4.5.2 Released
I don't normally remark upon minor releases but this week's 4.5.2 WooCommerce release finally fixed a bug many people experienced with using the Filter by Attributes widget.
There was a lengthy GitHub thread on the topic.
Read about WooCommerce 4.5.2
This looks like a great resource for anyone building websites.
CSS Gradients are patterns created via CSS, primarily used to add color or patterns to a website. They have many benefits over images, including being easier to work with and much smaller in size.
It's amazing what you can create with CSS these days and the speed benefits compared to using large background images are substantial.
Take a look at some Gradient Magic
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, our next update, which will include CommerceKit, is very close to being ready.
I was hoping it would be ready today but we decided to push it to next week instead.
Here's a screenshot of the dashboard with each feature active.
We're really excited about it, and we hope you will be too.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus