|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The 2025 Commerce Insights Report from WooCommerce and Klaviyo explores how consumer expectations are evolving in eCommerce, grounded in data from over 6,000 shoppers in the US, UK, Canada, and Australia.
Consumers are increasingly cautious and deliberate in how they shop online, driven by weakening financial confidence. The study found 43% research on one platform but purchase on another, showing that shopping journeys are highly fragmented.
Shoppers are validating decisions across multiple touchpoints such as reviews, comparisons, and emotional as well as practical value, before pulling the trigger.
AI is playing a growing role in discovery: 28% of all consumers already use it when looking for products, and this rises to 66% among higher-earning shoppers.
As organic search traffic declines, what shows up in AI summaries becomes more important, along with clear product info, structured data, and reliable reviews.
64% of consumers say reviews are their top purchase driver, and 43% abandon carts if they sense any uncertainty around product quality.
Read the 2025 Commerce Insights Report
🎉 New Shopify App: Shoppable Video!
We're looking for Shopify merchants and agencies to test our new CommerceGurus Shoppable Video app and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license!
Submit your interest!
|
Casper's engineering team improved the performance of their website, casper.com, by self-hosting the Optimizely JavaScript snippet.
Optimizely is used for A/B testing, and traditionally, its script was loaded from an external server, which introduced delays due to DNS lookups, SSL handshakes, and the lack of HTTP2 multiplexing.
By hosting the script on their own servers, Casper eliminated these delays, resulting in a 1.7-second reduction in start render time.
This change was achieved through a combination of self-hosting the script and implementing an AWS Lambda function that dynamically updates the script version every 60 seconds, ensuring that the latest version is always served to users.
See How Casper Reduced their Loading Time by 1.7 Seconds
The European Accessibility Act (EAA) mandates that digital products and services be accessible to users with disabilities or those relying on assistive technologies.
Baymard Institute's recent article outlines five critical areas for compliance, particularly for eCommerce stores.
Key recommendations include providing text alternatives for non-text content, such as using descriptive alt text for product images to ensure screen reader compatibility.
Additionally, implementing proper keyboard navigation and ensuring that all interactive elements have appropriate ARIA roles and labels are essential for accessibility.
The article emphasizes that many top-grossing eCommerce sites still have major accessibility compliance issues.
Discover 5 Areas to Focus on For a More Accessible Site
(Note: this article is available to read with a free Baymard account)
In traditional client-side tracking, tools like Google Analytics or Facebook Pixel rely on JS running in the user’s browser to record events like page views, clicks, or purchases.
This approach is increasingly unreliable because ad blockers, browser privacy settings, and extensions can block scripts, causing missed conversions and incomplete data.
With server-side tracking, your website sends event data to your own server first, and then your server forwards that data to analytics platforms or ad networks.
This setup improves data accuracy, protects user privacy by controlling what information is shared, and can enhance performance since less tracking code runs in the browser.
This video demonstrates this by walking through creating a Stape account, configuring Google Tag Manager with a server container, setting up a custom domain for first-party tracking, and installing the Stape WordPress plugin.
Watch How to Setup Server-Side Tracking for WordPress
Scrnshts.club is a curated collection of app store design screenshots, offering inspiration and insights for designers and developers.
The website was created by Thomas Vimare, who recognized the need for a centralized source of app store design inspiration.
Check out the Scrnshts App Store Inspiration Gallery
Our WordPress Products:
Our Shopify Apps:
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
|