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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Rodolfo from Business Bloomer has written a fascinating article about split testing various layouts on his WooCommerce website which is a must-read for anybody running a store.
Why run A/B tests on a WooCommerce website?
Because your design, development and business decisions should be based on data-driven hypotheses and experimental validation as opposed to “everyone-is-doing-this-thing-so-I-should-do-it-too” theories.
In this article, he introduces the concept of split-testing, goes through the formulas, and describes his first A/B test on Business Bloomer.
He also shares the PHP snippets used so you can run your own.
Discover more about WooCommerce A/B Split Tests
Big news this week is that WooCommerce is rebranding to “Woo,” a shorter, more playful version of the company name that many customers are already using.
The open source commerce platform now powers more than 4.4 million live websites, including 33% of the top 1 million online stores.
Woo customers will not be affected by the name change, although merchants may see a note about it in their dashboard or emails. No action is required from store owners.
Read more about WooCommerce Rebranding to Woo
Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.
Google has a new set of requirements for all senders, and some extras for bulk senders—those who send 5k or more emails to Google accounts per day.
Because Google’s requirements are stricter—once you meet those, you’ll also meet Yahoo’s.
These new requirements will cover many eCommerce stores who send out promotional emails so it's very important to be aware of the changes and what to do to prepare for them.
Learn How to Prepare for Google's New Email Sender Requirements
Humans give up on CAPTCHA puzzles approximately 15% of the time and, maddeningly, CAPTCHAs are significantly easier for bots to solve than they are for humans.
Cloudflare has developed Turnstile, a new CAPTCHA replacement.
They have also decoupled Turnstile from their core platform so that any website operator on any platform can use it just by adding a few lines of code.
Turnstile is now generally available, and the ‘Managed’ mode is now completely free to everyone for unlimited use.
This month, they have blocked over 1 million automated signup attempts using Turnstile, without a reported false positive or any change to their self-service billings that rely on this signup flow.
Discover more about Turnstile, from Cloudflare
NASA has removed the beta label from the new nasa.gov website, which was launched on WordPress, replacing Drupal as the CMS.
It is further evidence to support the fact that WordPress is enterprise class, and that it can meet security benchmarks.
This makes NASA an excellent example if you ever have to convince a client to use WordPress, as there remains a lingering perception that it is primarily a blogging platform.
The project lead also outlined a few of the factors that set WordPress apart from the other CMSs in the shortlist.
- Access to resources. There’s a huge community around WordPress. That community is extending WordPress in innovative ways including sharing knowledge and training.
- A plugin ecosystem that delivered real time content analysis in the areas of SEO and accessibility. This included using Equalize Digital's Accessibility Checker Plugin previously mentioned in this newsletter.
- Ease of use of the content authoring environment
Interestingly, on the last point, they've gone all in on the block editor, which still divides opinions within the WordPress community.
Learn more about NASA's WordPress Revamp
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Colm and Simon from CommerceGurus