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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The checkout process is one of the most important steps in the buyer journey — it’s the last chance you have to convince shoppers to make a purchase. But a whopping 63.23% of eCommerce shopping carts are abandoned.
If the checkout is too complicated, too long, or requires information that’s too personal, customers might leave and purchase a similar product elsewhere.
This tutorial from WooCommerce teaches you how to customize the checkout fields in a couple of easy steps.
Read the checkout field guide
As a store owner or a developer, you often don't have control over which third-party scripts your site loads. Before you can optimize anything you have to do some detective work to find out what's making your site slow.
In this excellent article, you'll learn how to use Lighthouse and Chrome DevTools to identify slow third-party resources.
Performance is crucial in eCommerce and this is a really interesting post from web.dev on how you can get a better understanding of what's really affecting your site's speed.
Read it on web.dev
More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product.
If you're running a WooCommerce store and don't have enough reviews for your products, this can be seriously impacting on your sales and conversions.
We wrote a post on this topic a couple of months ago, looking at Review systems, which automatically email your buyers after a period of time requesting a review of their purchases.
If you don't have one setup, we'd highly recommend you consider adding one.
Read about WooCommerce Review Systems
Enough seems like a radical idea in a world that is conditioned to more. The concept of sufficiency runs contrary to so many values the Western world has ingrained in us. Our autopilot strives for bigger, better, more.
Paul Jarvis, author of the excellent Company of One, breaks down his concept of enough in this thoughtful essay.
What is enough?
Colm came across an interesting plugin this week, YITH Point of Sale for WooCommerce.
It's a much fore affordable point of sale solution which connects to WooCommerce and doesn't require a separate terminal.
You can create a virtual cash register for any business activity (e.g. a shop, or market stall) without buying a physical device and save on the expensive yearly subscriptions of the traditional point of sale tools and services.
Discover YITH Point of Sale
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a minor update this week in version 2.0.0, squashing a couple of small bugs.
You can see everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus