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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Our updated article takes a detailed look at what actually changes when you move from WooCommerce to Shopify - and what doesn't.
Shopify genuinely removes the headaches of hosting, server scaling, platform updates, and infrastructure security, but you'll still need to manage apps, SEO, storefront performance, integrations, and conversion optimisation.
There are some interesting numbers in the article. We tested 10 major Shopify stores including Gymshark, Allbirds, Glossier, and Fashion Nova and found an average mobile PageSpeed score of around 34/100, with only one homepage passing Core Web Vitals.
It also looks at the growing cost of Shopify apps and payment fees, the SEO implications of migrating URLs, and the flexibility and ownership you give up when moving away from WooCommerce.
Importantly, it's not an anti-Shopify piece - we build Shopify apps ourselves and highlight areas where the platform is genuinely excellent, including its fast admin, Shop Pay, built-in POS, reporting, and removing hosting from the merchant's workload.
The broader point is to identify the problem you're actually trying to solve before committing to a migration. Often, issues blamed on WooCommerce are really problems with the particular hosting, theme, or plugin stack you're running.
WooCommerce vs Shopify - A Must Read Piece
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DocsPress is a new Automattic project that bridges the gap between GitHub and WordPress for documentation.
Developers continue writing in Markdown, using pull requests and code reviews as they always have, while DocsPress automatically turns that content into native WordPress Pages.
Editors can then use familiar WordPress tools - menus, themes, previews, users, and plugins - to manage and present the documentation, without developers having to rebuild a frontend.
Unlike static site generators such as Docusaurus, which require a separate build and deployment process, DocsPress publishes directly into an existing WordPress site.
If you already use WordPress but prefer a GitHub-first workflow for documentation, it looks like an interesting approach that combines the best of both worlds.
Check out DocsPress for Documentation
If you sell age-restricted products such as alcohol, CBD, or vapes, this new Shopify guide explains the different ways to add age verification to your store.
It covers everything from simple "Yes, I'm over 18" popups to date-of-birth validation and full ID verification, along with the situations where each approach makes sense.
The article also recommends choosing an app that's easy to customise, works well on mobile, and lets you apply age checks only where they're needed - for example on specific products, collections, or at checkout rather than across the entire store.
If your business sells age-restricted goods, it's a useful overview of the options available.
Learn About Age Verification Tools and How They Work
Jordan Hayes breaks down the landing page strategy behind Love Wellness, a Shopify brand generating an estimated $27.5 million in annual sales.
The focus is on building mobile-first landing pages that match the messaging of Facebook ads, keeping visitors engaged from the moment they click through.
The walkthrough covers practical design decisions such as leading with a clear headline, placing the primary CTA above the fold, using infographics to communicate benefits quickly, and making the most of limited mobile screen space.
This short 8-minute video is well worth a look.
Watch this Landing Page Strategy from Jordan Hayes
Scroll World is one of the more creative AI projects I've come across recently.
It's an open-source skill for Claude Code, Codex, and other AI coding agents that generates immersive, scroll-driven landing pages where the user appears to "fly" through a connected 3D world as they scroll.
Rather than stitching together sections of a traditional webpage, it creates a continuous visual journey, complete with animated scene transitions and cinematic movement.
Check out Scroll World
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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