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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Most product pages lose sales because they fail to build trust quickly.
Many brands make the mistake of burying reassurance elements below the fold, cluttering their pages with distractions, and relying on vague messaging instead of clarity and confidence.
The truth is, shoppers make trust-based decisions in seconds, and if your page doesn’t communicate credibility right away, they’ll bounce before ever scrolling down.
ConversionWise demonstrated this perfectly when optimizing McKay’s product page.
They added a seasonal promo in the announcement bar to create urgency, simplified the header to reduce friction, and placed key trust signals like “Australian owned,” “Fast dispatch,” and “30-day guarantee” prominently above the fold.
Visual improvements such as larger product images, feature badges (“Drought tolerant,” “Hardy,” “Sports”), and a bold, clear “Buy Now” button with free shipping cues all contributed to a faster path to confidence and conversion.
Check out Conversion Wise's Before/After Product Page
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Traffic from AI platforms like ChatGPT, Perplexity, Gemini, and Copilot has exploded, up an incredible 527% in just the first five months of 2025, according to a new report.
Industries like legal, finance, health, and insurance are seeing the biggest boosts, especially for questions that need trust and expertise.
What does this mean for website owners and marketers? Traditional SEO, optimizing for rankings, backlinks, and crawlers - is no longer enough.
AI assistants are becoming new “gateways” to information, choosing which sources to summarize and recommend. To stay visible, content needs to be clear, structured, and trustworthy - ready to be selected by AI, not just ranked by Google.
If you’re creating content, focus on making it easy for AI systems to read and quote: use bullet points, FAQs, and crisp, helpful intros.
Read About the Huge Jump in AI Search Traffic
A recent post from Rodolfo at Business Bloomer walks you through a simple yet powerful enhancement for WooCommerce product pages: adding a “Buy Now” button that skips the cart and directs shoppers straight to checkout.
The snippet (PHP + jQuery) places the button next to the standard “Add to Cart” control, dynamically updating itself to reflect selected product variations and quantities.
This gives customers a faster, lower-friction checkout path - ideal for users who already know what they want.
See How to Add a Buy Now Button to Product Pages
Shopify has raised its per-product variant limit from 100 to 2,048, a major improvement for merchants selling clothing, shoes, and other products with multiple size and color combinations.
This update comes with a reengineered data model and API to keep performance fast, even at higher variant counts.
Merchants can now manage complex product options in one place, giving customers a smoother browsing and buying experience.
Learn About Shopify's New Variant Limit
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It was created by educator Aaron Francis (Mastering Postgres, High Performance SQLite, MySQL for Developers). You can join the waitlist on the site to be notified when it launches.
Check out Database School
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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