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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Colm recorded an excellent video this week on how to get an extremely high score on Google Pagespeed insights with our Shoptimizer theme.
Learn how to optimize your WordPress/WooCommerce websites for the big Google Core Web Vitals SEO changes coming in 2021.
This step by step tutorial will show you how to easily achieve a super fast 95+ Google Pagespeed Insights Mobile score (and 100 on desktop!).
The Core Web Vitals Search Engine Signal could be one of the biggest changes to how Google ranks websites in the past decade.
For anyone running a WooCommerce site this is a must-watch video to learn from.
See how to get a 95+ Pagespeed score!
If you've been using our Shoptimizer theme you may have missed our announcement that we've made a big update to its documentation section. There are now over 65 articles broken into categories, with more on the way.
We'll be continuing to expand this resource with more code snippets, as well as general tips and suggestions going forward so be sure to check it out if you haven't already!
Take a look at Shoptimizer's new documentation area
Last week's newsletter covered the startling statistic that nearly 70% of shopping cart pages are abandoned.
This excellent article from SkyVerge gives some practical tips on how to help reduce this number and convert more of your visitors into buyers. Their approach covers how to:
- Remove unexpected shipping and costs
- Enable guest checkout
- Speed up the checkout process
Plus, it suggests five plugins to help achieve these aims.
Take a look at SkyVerge's suggestions on reducing cart abandonment
Julian Shapiro has written an excellent free handbook on Writing Well. You'll learn to write and rewrite your thoughts so that they're novel and resonant. He organizes it as follows:
- Page 1: Ideas Identify what to write about
- Page 2: First Drafts Generate insights
- Page 3: Rewriting Rewrite for clarity
- Page 4: Style Rewrite for style and flow
- Page 5: Practicing Improve as a writer
This is a very enjoyable guide and is extremely useful for anyone who has to write content for the web.
Discover the Writing Well handbook
I enjoyed this article from Brad Dickason recalling the amazement people would experience when using a modern smartphone for the first time.
When you touched a Razr or a Palm phone, there was a delay. It felt sluggish and slow. Apple removed the delay between your finger tapping the screen and something happening. Your finger could finally manipulate the UI in real time, just like in the real world. It felt magical.
He asks store owners to honestly assess their website speed and look at it as an opportunity to delight visitors.
It's an insightful piece and a good follow on from our video on improving your pagespeed scores.
Read how speed is the killer feature
I really enjoyed this article from Ahmad Shadeed about how CSS can be used to create more flexible layouts and still fallback to a beautiful default if the property is not supported in say Edge or Safari.
He gives some great examples of properties such as intrinsic sizing, clip paths and CSS markers.
If you're building websites and dabbling in modern CSS this article is for you.
Learn how to provide tiny enhancements in CSS
Latest Shoptimizer Updates
If you've been using our Shoptimizer WooCommerce theme, we pushed an update this week in version 2.3.7. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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