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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has been busy benchmarking the 33 top-grossing eCommerce sites across 4 key areas of Accessibility — images, links, form fields, and keyboard navigation.
The results are stark: up to 94% of sites are not compliant with these 4 basic accessibility requirements (WCAG 2.1 AA).
Users with disabilities can have vastly different experiences on eCommerce sites, depending on the nature of their disabilities, and the assistive technologies (e.g. screen readers) they must use to understand and navigate.
We should all be striving to make websites and eCommerce stores which are usable by everybody.
Read Baymard's eCommerce Accessibility Report
How do you know what these people are doing on your online store? Are they buying or merely opening your home page for a matter of seconds before moving on? The way to find out is simple: conversion tracking.
This guide uses the popular Pixel Manager for WooCommerce plugin. The free version contains enough features for most stores, but if you need more you can see what the Pro version offers.
Conversion tracking gives you the ability to know precisely what's performing and start to better understand why these things are working (or not) for you.
See How to Set up Conversion Tracking for WooCommerce
The DTC space has been colored lately by a slew of layoffs at top players, with Glossier, Allbirds and Warby Parker all affected.
Allbirds' numbers were particularly stark. The company’s second quarter net loss was up by 287% and its total loss for the first half of the year (over $51 million) has already exceeded its loss for the entirety of 2021.
That said, it wasn't all bad news. Revenue was still up by 15% and sales from stores grew by nearly 120%.
Read about DTC's Tougher Operating Environment
I came across this plugin for the first time recently due to a support ticket submitted by its creator, Kathy, and I thought it'd be an interesting one to share.
Selling six-packs of T-shirts? Mix and Match is ideal for offering similar products in bulk containers.
You can encourage customers to buy in bulk without forcing them to buy items that don’t interest them.
Once set up, a Mix and Match product visually appears similar to a grouped product. Customers see a list of all available products and are allowed to assemble their assortment in any configuration.
Discover WooCommerce Mix and Match Products
nosignup.tools is a curated collection of web-based products that don't require an account or registration. All tools listed can be used instantly in 10 seconds or less.
The creator, Carsten Pleiser, built this because the world shouldn't need to create a user account, register or install software just to try something out.
Take a look at nosignup.tools
Finally this week, WP Bolt have published an in-depth review of our own Shoptimizer WooCommerce theme.
Check out WPBolt's Shoptimizer review
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus