View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
With recent data showing the number of ADA website compliance cases rising, website owners need to know how to become ADA-compliant and ensure their websites meet the relevant standards.
Having a non-compliant website puts business owners at risk of serious legal consequences, including receiving demand letters and facing lawsuits.
If you wish to avoid facing legal action, the first step you’ll need to take is to assess your website's current level of compliance.
The most common website ADA violations to avoid include:
- Lack of descriptive alt text for meaningful images
- Poor color contrast between text and backgrounds
- Featuring non-responsive UI - e.g. you should be able to magnify and zoom a website on a mobile device
- Not offering keyboard navigation
All of these points are relatively easy things to fix.
Learn more about avoiding Website Accessibility Lawsuits
Baymard has produced some new research into the display of multi-quantity items on eCommerce sites.
During testing, it grew clear that when participants compared items that were offered in different quantities or volumes, and only the total prices were displayed, it became needlessly difficult to work out which items offered the best value.
For example, when shopping for bottles of olive oil, users trying to compare one with a capacity of 25.4 fl oz (750ml) at $4.99 and another with a capacity of 16.9 fl oz (500ml) at $4.59 will have to spend time calculating which is the better bargain.
To avoid users unwillingly cutting short their comparison process if they feel unable to make an informed decision, sites should calculate and display the price per unit.
Multi-quantity items should therefore have two important price points — the total package price and the “price per unit”.
Read Baymard's findings on displaying the "Price Per Unit" value for Multi-quantity items"
Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance.
Google designed the material for small business owners, marketers, students, or anyone looking to start with Analytics. No prior knowledge is required.
After completing it, the aim is for you to be able to:
- Understand how Google Analytics collects and processes data
- Set up your Analytics account in a way that supports your business objectives
- Describe how data is compiled into reports in Analytics
Discover more about Google's Beginner-Friendly GA4 Course
In this article for Smashing Magazine Hannah Milan covers the best practices when using various accessible text over images techniques for designing your web and mobile app content.
These practices can help you to make the text over images more accessible while retaining an aesthetically pleasing look.
I enjoyed this piece a lot, in particular the "examples in the wild" section which included a screenshot from On Running, a Swiss eCommerce store with an especially clean design.
Learn How To Design Accessible Text Over Images
I discovered a wonderful landing page breakdown video from Nik Sharma which looks at all aspects of the content and design and offers advice and suggestions on how to improve it.
The video is nearly 2 hours long but I guarantee that even if you watch only the first 10 minutes you will learn a lot!
He summarized his tips into four key points:
- Use your product photos more wisely. Add text overlays or call-outs on top.
- Leverage more social proof from real-world humans, not just models and paid creators.
- Don't be so chunky with your copy — get punchy, get savvy, and focus on benefits, not just the value props.
- Make pricing, discounts, and offers more clear and called out. If you sell a consumable, include your price per use.
Watch Nik Sharma Roasting Landing Pages
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus