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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In Baymard's latest research, 75% of sites in their eCommerce UX benchmark fall victim to overcategorization and thereby limit users’ ability to find relevant products.
Shared attributes can typically be presented in two ways:
- Place the product types in separate categories
- Include them all in one product list with the types implemented as filters
For example, differently fitting jeans might be presented in a “Jeans” product list with “Skinny” and “Slim” as options for a “Fit” filter.
Alternatively, the jeans might be included in separate categories (i.e., “Skinny Jeans” and “Slim Jeans”).
During testing, participants had significant issues with the latter implementation because they were unable to view all products with shared attributes together.
This is an interesting study which is worth thinking over in terms of how you categorize items in your own store.
Read about Overcategorization of the Product Catalog
This "Guess the Test" eCommerce conversion suggestion looks at including a total savings value within your slide-out mini cart.
The psychological impact of discounts and seeing your total marked down does have a real impact when it comes to your conversion rate.
WooCommerce doesn't include this by default but it is relatively straight-forward to add the right mini cart hook.
I also created a custom function to achieve it within Shoptimizer. You can see the result and the code right here.
Discover if including the savings total in the mini cart is worthwhile
LayerWP has reviewed a new AI-Powered Free SEO Keyword Research Tool from Ryan Robinson.
This free keyword research tool will help you find blog ideas, identify low competition keywords, find monthly search volume, see the ranking difficulty, and more.
No sign-up is required, and there's no subscription via email for access. You can just dive right in.
The review puts it through its paces, looking at the keywords generated, content idea generation and the blog title generator.
Discover a New (and Free) SEO Keyword Research Tool
For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of US digital-ad dollars.
TikTok’s command of the U.S. digital-ad market more than doubled in 2022.
Given the emergence of new digital-advertising alternatives, Google and Meta’s declining market share is hardly surprising.
Read more on the Wall Street Journal
The Web 1.0 landscape looked a lot different to the experience we are used to these days, and personal weblogs or “blogs” were a big part of the evolution of Web 2.0.
In those days, it was really simple. You could sign up for a free site on the likes of GeoCities or Yahoo, get going with a WYSIWYG editor, and send your thoughts out into the world.
The biggest reason personal blogs need to make a comeback is a simple one: we should all be in control of our own platforms. And WordPress is the ideal solution for this.
See why we need to being back personal blogs
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus