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Hi there, Happy New Year!
This is Colm and Simon from CommerceGurus, refreshed and back with a handpicked weekly roundup of eCommerce articles.
Yotpo have published an excellent post whereby they have reached out to experts and asked them for their thoughts on where eCommerce is going in 2022.
There's a lot of great points in this but a couple that cause my eye included:
- Social commerce will become a major revenue stream. TikTok will give brands a far better return on ad spend vs. its competitors in 2022.
- Brands should look to incorporate more social proof into the social shopping experience, such as adding reviews to their shops on Facebook and Instagram.
- Emotional loyalty will be the foundation for retention.
- Brands will look to increasingly let their customers do the talking for them — leading to increased authenticity and consumer trust as a result.
See the full article on eCommerce predictions for 2022
PYMNTS.com has published an enlightening report on the 2021 holiday season in the US, and I found some of the findings surprising.
Key data mentioned in the report includes:
- Sales rose 8.5% compared to the previous year, and US consumers spent $556 billion in December 2021.
- 12% used their phone to buy online in December, a decrease from 14% in November.
- It took nearly one-quarter of consumers a week or longer to realize that they were victims of payments fraud. (See our post on preventing fraud in WooCommerce for more)
- Venmo is rapidly growing in popularity as a payment method, just behind PayPal.
Read the full PDF on Holiday Season Spending Habits
Rodolfo from Business Bloomer has added a useful new tutorial on how to add a stock quantity suffix to single product pages.
Rather than just displaying an "in stock" label, this could change for example to “11 Kg in stock” if stock is based on weight or “11 pairs in stock”.
The function snippet can also be adapted further to target specific product IDs.
See how to add a Stock Quantity Suffix in WooCommerce
Until recently, Google’s message to publishers was loud and clear: If you want lightning fast mobile performance, implement AMP on your website.
AMP pages are cached and hosted on Google servers. This means that when a reader clicks on an AMP result, they’re not actually directed to your website.
However, because ‘non essential’ elements’ (like branding, ads and rich media assets) are stripped back, your content may also fail to engage.
A 2021 study conducted by Kinsta revealed a 59% drop in mobile leads and 16.67% drop in email newsletter sign ups with AMP.
Furthermore, a court case playing out in the US is undermining AMP even more. The source claims:
"Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a ‘nice comparative boost'."
Ultimately, if you build a solid site and focus on technical performance, you don’t need AMP.
Read more about AMP's decreasing relevance
The extensions you have added to Chrome over the years could be seriously degrading your browser's performance.
Colm came across this interesting report which studies the impact popular extensions have on Chrome.
Among the 100 most popular extensions, 'Evernote Web Clipper' has the biggest negative impact on performance. It spends 368 milliseconds running code on every page you open.
'Ubersuggest', a marketing tool with over 200,000 users, adds 1.6 seconds of CPU activity to every page.
On an eCommerce website, 'Honey' also delays the appearance of page content by almost half a second.
See the full report on Chrome extensions and their performance impact here
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus