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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Kinsta have released a free ebook covering 10 ways to boost conversions on your single product pages in WooCommerce.
Your conversion rate represents the percentage of your site visitors who have turned into buyers.
A survey from Littledata of 235 WooCommerce stores found the following results:
- Average conversion rate: 0.7%
- Conversion rate of the best 20%: 2.4%
- Conversion rate of the best 10%: 4.3%
So this data is a good barometer to compare yours against. The eBook includes instructions on how to find your own conversion rate using Google analytics.
Tips in the ebook (with examples) include:
- Use High-Quality Product Images
- Optimize Your Product Page Description
- Ensure Your Call to Action Button Is Clear
- How to Build Trust
You can download the ebook directly, or have it sent to your email address
For some further context, you could also check out my post on 17 Product Page Best Practices (with examples)
WooCommerce's official blog has an interesting article this week on scaling WooCommerce when your business grows.
A platform which scales means that your shop loads quickly no matter how large it grows. It won’t go down during times of peak demand or sudden traffic spikes.
I was interested in their examples of enterprise-level WooCommerce stores which operate at scale.
- Dr. Scholl’s, a well-known brand with dozens of products sold through different localized websites worldwide.
- Nalgene, another famous company that uses WooCommerce to showcase dozens of products with many variations.
- ISC Sales, an industrial company that uses WooCommerce for online sales of more than 17,000 products.
- ClickBank, a top 100 online retailer with 200 million customers.
Read more about operating WooCommerce at scale.
The discussion in the comments at the end of the piece are worth reading also.
Chris Lema has been thinking about the features which would be in the best WordPress CRM.
His criteria is broken into a number headings:
- Contact Profiles / Custom Fields
- Activity Tracking
- Tagging & Triggering Events
- Manual & Dynamic Segmentation
- Campaigns & Email Composition
- Automated Workflows & Rules
- Personalization
- Integrations
- Price
Chris says he will follow up this post with a more detailed review of plugins which satisfy his core criteria.
See how to choose the ideal WordPress CRM
MailPoet have published an excellent overview about the importance of having an abandoned cart email funnel.
The average cart abandonment rate is just over 75% across all industries. That means you could be losing as many as seven out of every ten users who put items in their shopping cart.
MailPoet offers direct integration with WooCommerce, making it easy to set up WooCommerce abandoned cart emails.
With Jilt sadly shutting down in April 2022, we're also on the look out for alternatives.
So far, Retainful, Metorik, and MailPoet look like solid choices.
We'll be publishing a comprehensive review of our own findings in the coming weeks.
Learn how to set up WooCommerce Abandoned Cart Emails with MailPoet
Justin Ferriman has written a thoughtful piece about the WordPress block editor, otherwise known as Gutenberg.
It's an article which has generated some debate on Twitter and within the wider WordPress community.
In general he feels that the block editor is positioned more as a page-builder, and not as a tool for writing, which traditionally was WordPress' core strength and focus.
Read about Matt's Page Builder
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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