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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down.
Due to this, more and more website owners are facing court cases and potentially heavy fines.
Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.
While the act was conceived in good faith, specialist law firms reportedly send out hundreds of letters to websites they believe are non-compliant with the ADA, seeking settlements and litigation.
In Joe Fylan's latest article, we cover what the ADA is, what can happen if your site isn’t ADA-compliant, and how you can audit your store and rectify any issues that are detected.
Learn About ADA Lawsuits And How to Audit and Fix Issues
I'm enjoying the new short explainer videos Baymard is including within some of their articles, such as this one.
Many of the topics are nuanced and seeing it explained within a dynamic video adds a huge amount to understanding the reasoning.
In Baymard's research, they found that it’s critical to make sure the same attributes are included consistently across similar list items in the same product list.
Doing so allows users to easily and quickly compare these attributes at a glance across multiple items.
Plus, ensuring each element is visually distinct will enable users to easily pick out product attributes within a list.
See Baymard's Findings on Displaying Product Listing Info
This project uses a new approach to handle translation files in WordPress, making localization blazing fast.
An in-depth i18n performance analysis showed that localized WordPress sites load significantly slower than a site without translations.
With this plugin’s new approach to localization, this overhead is massively reduced, making your site fast again.
If your site is using a language other than English (US), you should see immediate speed improvements simply by activating this plugin.
Existing .mo files get converted to .php files which are then loaded by WordPress.
Discover more about the Performant Translations Plugin
Increasingly, consumers are turning to social media to discover products, spending money based on the recommendations of both high-profile influencers and casual creators alike.
There are a few elements that move users to hop onto creators’ endorsements. At the core of this, say experts, is “source credibility”.
Even small elements like being able to see a creator’s face, hands or hear the way they speak can make a user view them as more trustworthy.
The short-form intimate nature of TikTok videos makes recommendations feel more natural, and opens up a pathway for users to trust creators.
Read more about why TikTok's pull is so strong
The All in One SEO Analyzer by AIOSEO is a free Chrome extension that helps analyze your website and optimize it for search engines.
You can use it to:
- Analyze competitor's SEO schema settings
- See all internal links & keywords on a specific page
- Highlight nofollow links on any page (very useful for writers)
It scrutinizes your site from top to bottom, analyzing elements like meta descriptions, titles, keywords, and content structure.
The All in One SEO Analyzer by AIOSEO scrutinizes your site from top to bottom, analyzing elements like meta descriptions, titles, keywords, and content structure.
Check out the All in One SEO Analyzer Chrome Extension
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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