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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
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Monday 27 September, marked WooCommerce's tenth birthday.
WooCommerce 1.0 launched with nine extensions and six themes available for use, including ‘Wootique’ – a free offering that had been specifically developed for the WooCommerce launch.
In 2014, the night before the very first WooConf, the plugin celebrated passing 5 million downloads.
It was acquired by Automattic in 2015 in a deal rumored to be more than $20 million.
Sarah Gooding has written an excellent article which covers WooCommerce's beginnings as a controversial fork of Jigoshop.
WooCommerce's official post focuses on the highlights
A Book Apart releases are always top quality, and their latest, SEO for Everyone looks to continue that trend.
Rebekah Baggs and Chris Corak make the case that SEO plays a central role not just in search rankings, but in delivering an excellent user experience.
You can get Chapter two for free, "Understanding Search Intent" sent to your email. The full 174-page eBook version is $15 which is very reasonable.
Take a closer look at SEO for Everyone
Meanwhile, Chris Lema has been on a quest for the perfect WooCommerce Chatbot.
He has been looking for one which covers some key requirements including:
- Pre-existing templates which support advanced workflows
- Deep integration with WooCommerce
- Ability to check product inventory
- Ability to offer coupons for abandoned cart recovery
- Ability to make product recommendations
- Ability to check order status
You can see if he found a new lead in this interesting post
Finally this week, Airbnb has been testing some changes to how filters are displayed on their listings pages.
Although the methodology may not be directly applicable to an eCommerce store I think it's interesting to see big sites experiment in this fashion.
For more about adding product filters to WooCommerce, including horizontally, similar to the Airbnb example, see my post on the topic I wrote a few months ago.
Learn more about how Airbnb tests additional filters
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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