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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
While there are tons of existing guides on how to setup Google Analytics for WordPress and WooCommerce, many of them are full of poor advice or only get you half way there. If you’re trying to grow an online store, half measures simply aren’t good enough!
So we’ve put together a comprehensive guide to make sure you’ve got everything you need to know exactly what is happening with your eCommerce website from basic analytics through to sophisticated checkout behaviour analysis.
Read our Google Analytics essential guide
While it may have started as a blogging platform, WordPress has long since morphed into a full-functioning content management system. Part of what makes it full-functioning is a robust system of WordPress roles and capabilities that help you control exactly what registered users can do at your site.
Whether you’re working with a team of authors or creating some type of site that accepts public registration, understanding WordPress roles and capabilities is essential if you plan to give anyone else the ability to register at your site.
Read our guide to WordPress roles
One of the largest WordCamp conferences takes place this weekend in St Louis, USA with some excellent speakers presenting informative talks on building sites with WordPress. There's a live stream where you can watch all of the action take place.
The keynote as per convention is by Matt Mullenweg, the co-founder of WordPress. He'll present a "State of the Word" talk where he provides thoughts on where he sees WordPress progressing in 2020.
We have a number of colleagues and friends attending this weekend, including Topher DeRosia, creator of HeroPress and evangelist for the BigCommerce platform.
On the topic of BigCommerce, we've just launched a Shoptimizer for BigCommerce for WordPress theme. We know a number of folks interested in using the platform and we're happy to have a theme specifically designed for it.
Yesterday, Google launched their official Site Kit plugin for WordPress. It enables you to setup and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.
Pulling in these key data points right into your dashboard looks extremely useful for any WordPress site, I'd recommend checking it out. It's in the .org plugins directory and is free.
See the Site Kit plugin
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of nice updates this week in version 1.8.5, adding some nice features. See everything on the theme's changelog page. These are the key points:
- New Canvas page template
- Support for Yoast SEO breadcrumbs
- Can now disable blog author and meta in theme options
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus