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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
The U.S. eCommerce conversion rate has been stuck at 3% for the past 10 years. Why?
Jonathan Mendez' very interesting article looks for an answer.
eCommerce has become gentrified and commoditized. Andrew Chen calls the copycatting of marketing leading to stasis and poor results the “Forever War.” This sameness certainly plays a big role in the conversion rate stasis.
Understanding how different segments of customers behave compared to each other is the key to generating large scale lifts in conversion rate.
Read about why the eCommerce Conversion Rate is Stuck at 3%
Studio Wombat released Quantity Discounts, Rules and Swatches 2.0 this week (check out our previous review here) with a useful new feature included.
If you are using variable products, you can select separate variations inside quantity swatches. It looks like this:
Currently, this only works when all variations have the same price (as that serves this layout best), but it may be opened up to more configurations in the future.
Check out Quantity Discounts, Rules & Swatches 2.0
WordPress Security is full of myths that have no basis in reality or data.
A particularly pervasive one is the unsubstantiated claim that “95% of WordPress hacks are due to outdated plugins or themes.“
If that’s the case, then during times of no current zero-day exploits, or the lack of major vulnerable plugins and themes, no sites should be getting hacked?
Thomas Raef explains based on 851+ billion log entries that WordPress websites are getting hacked at scale through authentication credential compromises and not through plugin or theme vulnerabilities.
Read about How WordPress sites are actually getting hacked
TPGi’s accessibility experts have been busy this year, identifying thousands of accessibility errors through manual and automated testing.
From all those results, they found 10 issues which were the most commonly highlighted by their ARC automation tools.
Many of these can be easily solved by an accessibility audit of a site, particularly when alt tags are missing.
This is a useful collection of issues to watch out for when building or managing your existing site.
Discover the Top Accessibility Errors Found in 2023
If you are seeking a new job, trying to find new clients, or just starting out in your career, you need a solid portfolio.
This is a curated showcase of some of the best portfolio sites around. It's a great bookmark for inspiration if you want to create or update your portfolio early in 2024.
Check out the Best Portfolios
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus