|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In his latest article for our blog, Joe Fylan explores the concept of shoppable videos with lots of interesting examples.
By embedding interactive elements like 'Buy Now' buttons within user-generated video reels, stores can increase engagement and sales.
Major brands, including Ralph Lauren, have seen increased click-through rates and engagement by leveraging these.
The benefits of shoppable videos extend beyond convenience — they create an immersive experience that traditional PDPs cannot match.
Interactive elements keep customers engaged longer, while businesses gain valuable insights into consumer behavior through click tracking and analytics.
Learn How Shoppable Video Improves Conversions
The excellent article from Oddit discusses the importance of optimizing homepage headers to boost engagement and sales and includes some great before/after screenshots to illustrate their points.
It suggest five key strategies:
- Make actions stand out by using distinct CTAs, social proof, high-quality images, and effective button text.
- Balance vibrant colors with white or black space, simplify content, and ensure key actions are easily accessible on mobile.
- Use descriptive buttons that communicate more about your brand.
- Avoid clutter by focusing on one or two key messages, and displaying social proof.
- Showcase customer reviews or units sold, separate copy from visuals and highlight key product traits.
Discover Powerful Homepage Headers
Optic is a really interesting new tool from Josh Pigford which helps you to monitor changes to competitor websites, pricing, and product offerings in real-time.
You can get notified instantly when competitors make notable changes so you won't be caught on the hop.
It includes the ability to track multiple competitors and analyze trends over time. The demo video on the Optic homepage is well worth watching for an overview of what this app does.
Take a Look at Optic: The Competitor Monitoring Tool
Rodolfo from Business Bloomer encountered a challenge while preparing his WooCommerce shop for Black Friday.
He wanted to direct customers to a Shop page displaying only sale items but discovered that WooCommerce doesn’t include a built-in option to sort items by “on sale.”
So he developed a way to add a “Sort by On Sale” option to the Shop page sorting dropdown.
With this enhancement, WooCommerce store owners can easily highlight sale items using a simple code snippet or by appending the “orderby=on_sale” parameter to their Shop page URL.
Learn How to Display Only Products On Sale
A passion project from Helena Zhang and Tobias Fried, this is a comprehensive icon set tailored for interfaces, diagrams, presentations, and websites.
With an impressive collection of over 1,248 icons, Phosphor provides designers with six unique weights to choose from.
Each icon has been designed at a 16 x 16px resolution, ensuring crisp readability when used at smaller sizes.
Check out the Phosphor Free Icons Set
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
|
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
|