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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.
Due to this, you must do all you can to build trust and credibility to win customer confidence, especially if you are a new entry in the market.
Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.
From putting a face to your brand to having a clear returns and refunds policy we look at 8 different ways you can build credibility.
Learn how to Increase eCommerce Trust and Credibility
WP Tavern has reported on an interesting update to the popular Really Simple SSL plugin used for installing SSL certificates, handling website migrations, mixed content, redirects, and security headers.
Version 7 introduces vulnerability detection as part of a partnership with WP Vulnerability, a free API with contributions from other open source, freely available databases.
Once enabled, it notifies users if a vulnerability is found with a plugin they have installed and suggests actions.
Read about Vulnerability Detection within Really Simple SSL
Countdowns have proven their worth time and again in all forms of eCommerce. A well-timed email with an integrated countdown timer can increase conversions by nearly 400%.
This research showcases the potent impact of scarcity and urgency principles.
Likewise, the prisoner’s dilemma has found significant applications in real-world scenarios.
Take the case of Groupon, where deals only become available once a certain number of people have pledged to participate. This effectively transforms individual purchasing decisions into a collective cooperation problem.
It creates an engaging dynamic where users are incentivized to share deals and encourage others to join in, thereby increasing user participation and conversion rates.
Learn how to Boost Conversions with the Prisoner's Dilemma
Shannon Mattern, a freelance web designer, has a troubling story about Stripe and her small business.
Her Stripe account was hacked and over $70k of fraudulent charges were processed by the hacker through a fake connected account, paid out instantly to that person via Stripe’s Instant Payments to the hacker’s debit card.
Stripe then started pulling the money out of her business bank account to pay back the victims of the theft.
Listen to the full podcast episode or read the transcript to find out exactly what happened and how to protect your business.
Read about or Listen to Shannon's Experience
A few weeks ago I bemoaned the loss of one of my favorite inspiration sites, PatternTap, but this week I've uncovered a somewhat similar replacement.
Call to Inspiration is a design gallery broken into individual features; for example: Logins, Popups, Horizontal menus, Testimonials, Footers, and more.
Check out Call to Inspiration
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus