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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Boosting conversions on your eCommerce store is easier when you leverage the power of social proof. It's a tried-and-true strategy to build trust and credibility with your audience.
Social proof can take many forms—reviews, testimonials, trust badges, award logos, and user-generated content are just a few examples. Each of these elements helps reassure potential customers that your products and services are reliable.
No matter how you incorporate social proof, the key is to establish trust and demonstrate that choosing your store will result in a positive customer experience.
In Joe's article for CommerceGurus, you'll discover inspiring examples of eCommerce stores successfully using social proof.
There are some terrific examples to learn from including Javvy Coffee, Spacegoods and Jolie Skin Co.
By the end, you’ll be equipped with ideas to integrate this essential trust-building tool into your store and drive more sales.
Check out 16 Inspiring Examples of Social Proof in eCommerce
I enjoyed Geoff Graham's superb article for Smashing Magazine on the topic of Lighthouse scores. As he puts it:
Feeling good with your Lighthouse score of 100%? You should! But you should also know that you’re only looking at part of the performance picture.
Optimizing for a high Google Lighthouse score is valuable but not a complete measure of real-world website performance.
Lighthouse relies on synthetic data, which doesn’t capture real user interactions or varied connection speeds.
Core Web Vitals, based on real-user data from the Chrome User Experience Report, provide a more accurate view of actual performance.
For a comprehensive assessment, combining Lighthouse results with real-user monitoring (RUM) tools, like DebugBear, is essential to capture the true user experience.
Read the Full Article on Smashing Magazine
Elementor 3.25 is now available and includes a new feature called Continuous CSS Optimization which is worth noting.
This focuses on minimizing unused CSS to boost performance.
By analyzing the active widgets on each page, it loads only necessary styles, which reduces CSS weight for faster loading.
WooCommerce widget styles are loaded conditionally, saving up to 197KB, and Global Styles load only when needed, reducing file size by 65KB.
Additionally, widget-specific CSS for frequently used elements is now loaded individually, further optimizing site speed.
These improvements make sites faster, benefiting SEO, Core Web Vitals, and user experience across devices.
Discover the Latest Features in Elementor 3.25
Black Friday emails are crafted to build urgency, emphasizing why customers shouldn’t miss out on exclusive deals.
They highlight limited-time promo codes and special discounts to encourage immediate action.
The main goal is to prompt customers to make purchases quickly, capitalizing on the "now or never" appeal of Black Friday offers.
This selection of excellent email template examples from ReallyGoodEmails would serve as useful inspiration for your own store whenever you launch a sale.
See the Best Black Friday Email Examples
CallToInspiration is an excellent pattern library for designers and developers.
You can click on examples for patterns such as Sign Up Forms, Popups, Testimonials, Footers, Carousels, and much more.
This is definitely a resource worth bookmarking.
Check out CallToInspiration
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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