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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard's large-scale testing of product listings pages revealed that there are 5 product attributes that are so essential to users scanning list items that they will actively avoid clicking on products without them.
The suggested attributes covered in the piece, as well as supporting screenshot examples, are:
- Product title or type
- User ratings average and the number of ratings
- Product variations
Achieving an optimal balance for the list item information results in a high signal-to-noise ratio in the product list, which is critical to the user’s ability to find the products they are looking for.
Find Out What to Display on Product Listings Pages
WooCommerce will soon introduce a major update that will speed up your WooCommerce store.
High-Performance Order Storage (HPOS) will enable a better, faster checkout experience for your customers and faster order processing for you.
It will enable up to 5x improvement in order creation speed and up to 1.5x faster checkout. On the operational side, performance will also be improved — finding an order will now be up to 40x faster.
This is an extremely welcome enhancement to WooCommerce and we can't wait until it is rolled out.
Read more about the HPOS Improvements to WooCommerce
The Jetpack plugin has a new Jetpack AI Assistant feature which looks interesting for content creators using WordPress.
Simply provide a prompt, and watch as Jetpack AI Assistant crafts compelling blog posts, detailed pages, structured lists, and comprehensive tables — all customized to match your unique requirements.
Pricing-wise, 20 requests are free. After that, it’s $10 per month. This initial pricing may be subject to change in the future.
A popular alternative is Bertha.ai which offers 1 million words per month for $20.
Discover the Jetpack AI Assistant
Mike Young has written an interesting post on using Microsoft Clarity's free tier to improve the landing page of his project.
Clarity allows you to:
- Watch recordings of user sessions
- View heatmaps to see where users click and scroll
- Identify rage clicks and dead links
It saved the author from making tweaks on guesses, and instead, he could focus on changes backed by actual data.
But.. it's crucial to have enough traffic for the data to be valuable; if you do, Clarity (or a similar solution such as Hotjar) can be a great asset.
Clarity can affect performance scores so it's important to keep an eye on GPSI scores after setting it up.
See How Clarity Helped Revamp a Landing Page
Created by Monika Michalczyk, Shapes is a beautiful collection of free SVGs which you can use for personal and commercial projects. Simply click on a shape to copy its SVG code to your clipboard.
In a Twitter thread announcing the project, Monika includes a video example of how these can be incorporated into a site design.
Take a look at the Shapes Collection of Free SVGs
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus