|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We've been working on something new for the past 6 months - and it's now officially available!
CommerceGurus Turbo is a performance plugin built purely for WooCommerce stores. It packs 7 modules into one plugin: page caching, edge caching, CSS and JS optimization, lazy loading, Cloudflare image optimization, and preloading.
Everything works the moment you activate. Cart, checkout, and account pages are automatically excluded - your conversion funnel is never touched.
A few numbers: cached pages load in ~5ms, CSS payloads get cut by 45-70%, and 80+ tracking parameters are cleaned at the edge so your ad traffic always hits cached pages.
If you run a WooCommerce store, you will benefit from CommerceGurus Turbo.
Discover the CommerceGurus Turbo Performance Plugin
Shopify has explored the growing body of data linking store speed directly to conversion performance.
The core message in the data is clear: faster eCommerce sites consistently convert better. Even relatively small improvements in load time and responsiveness can reduce friction, keep shoppers engaged, and increase the likelihood of completing a purchase.
The article also highlights that speed is no longer just a technical concern for developers - it’s a business metric tied closely to revenue, trust, SEO, and customer experience.
Modern eCommerce sites are becoming increasingly heavy with apps, scripts, media, and third-party tools, so maintaining performance requires ongoing attention.
See What the Data Shows about Store Speed and Conversions
🎉 Introducing CommerceGurus Turbo!
One plugin. One click. CommerceGurus Turbo is the only performance plugin built purely for WooCommerce stores.
Includes page and edge caching, CSS and JS optimization, lazy loading, Cloudflare image optimization, and preloading — all with safe defaults that work immediately.
Discover CommerceGurus Turbo
|
In this guide, Maarten from Studio Wombat looks at how WooCommerce stores can use email automation to drive more revenue without constantly sending manual campaigns.
The article covers the core automations every ecommerce store should consider - including welcome emails, abandoned cart recovery, post-purchase follow-ups, review requests, replenishment reminders, and win-back campaigns which are all designed to keep customers engaged throughout the buying journey.
Effective email automation isn’t about sending more emails - it’s about sending more relevant ones at the right moment.
Well-timed automations can improve customer experience, increase repeat purchases, and generate consistent revenue in the background while your team focuses elsewhere.
For eCommerce stores, it’s a reminder that email remains one of the highest-ROI channels when paired with good timing, segmentation, and customer data.
Discover How to Master the Triggers and Logic behind WooCommerce Email Automation
In this fascinating interview, Mari, co-founder of Tally, shares how the company grew its free form builder into a business generating $5M in annual revenue.
A big part of that growth came from keeping the product extremely simple and accessible.
Instead of aggressively gating features, Tally leaned into a generous freemium model that encouraged sharing and organic adoption, helping the product spread naturally through users and teams.
She also talks about the importance of staying close to users and building based on real feedback.
Early on, the founders spent a lot of time directly engaging with customers through channels like Slack, using those conversations to guide product decisions and avoid unnecessary complexity.
Listen to Mari Discuss Her Form Builder Tally
This interesting article looks at how many once-loved consumer brands have gradually declined after being acquired by large holding companies focused more on licensing and short-term profit than product quality.
Brands aren’t really being run as product companies anymore - they’re being treated as intellectual property assets, where the logo and recognition matter more than the original craftsmanship, materials, or customer experience.
The author calls this “brand zombification”: companies buy trusted brands, cut costs, outsource production, reduce quality, and continue selling products under the same familiar name.
For consumers, this creates the frustrating feeling that products they once trusted have quietly become worse over time.
It’s an interesting look at how consolidation, private equity, and licensing models are reshaping retail and why brand reputation alone no longer guarantees product quality.
Read Your Favorite Brands Got Worse On Purpose
Our WordPress Products:
Our Shopify Apps:
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
|