|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This fascinating video emphasizes the importance of decluttering a store homepage to improve SEO performance.
By reducing unnecessary links, especially on store homepages, businesses can concentrate link juice on the most critical products and categories, potentially boosting sales.
Google’s link juice calculation starts at the homepage, and when too many links are present, each one receives less value. Simplifying the link structure allows the remaining links to carry more SEO weight, leading to better rankings.
Excessive links can overwhelm users and dilute the impact of each one. To avoid this, the presenter recommends trimming menus by removing less important categories and limiting the number of product sliders, which often contain redundant links.
Watch the Perfect Shop Homepage for SEO
This interesting article examines the impact of hidden content, such as that within accordions, on SEO.
While Google has stated that hidden content is treated equally to visible content for indexing and ranking purposes, the article references case studies suggesting otherwise.
A study by Reboot Online found that text hidden via CSS or JavaScript resulted in significantly lower rankings compared to fully visible text. These findings imply that, despite Google's claims, visible content may have a more substantial impact on SEO performance.
The article advises careful consideration when using hidden content elements like accordions.
Read about Accordions in SEO
Your empty mini cart sidebar is a hidden opportunity.
In the screenshot above, the brand was underutilizing theirs with a generic message when it could be driving conversions like their product pages.
Oddit worked to transform it into a high-impact sales tool, adding product category thumbnails and compelling loyalty incentives to guide visitors back into the purchase flow.
Are you doing something similar? Remember that our own Shoptimizer theme allows you to customize the empty mini cart messaging.
See How Oddit Improved an Empty Mini Cart
Product Video Examples is a curated library of product videos from various companies, designed to inspire video marketing strategies.
You can learn from more than 130+ hand selected videos of companies that create engaging, shareable product videos that not only boost brand awareness but also convert customers.
So if you are working on a product video of your own, this is a great resource to learn from.
Lifetime access to all video examples is only $29, and it would save countless hours of research.
Discover Product Video Examples
Carrd is a user-friendly website builder designed for creating simple, one-page websites with ease.
It’s perfect for anyone looking to launch a quick and simple page without needing the overhead of WordPress.
Founded in 2016 by AJ, Carrd was built with simplicity in mind and is completely free with some additional features available for a small ($19) fee.
Take a look at Carrd
Shopify store owners, we want to hear from you!
We're looking for Shopify merchants to test our new Shopify apps and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license.
Submit your interest
|
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
|