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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has an important article about product pages and how it was often observed to be a pivotal point in the user journey.
The lack of sufficient product information would cause other users to abandon the page and sometimes, even, the store itself.
This excellent article discusses:
- How insufficient product descriptions can lead to users abandoning products.
- What basic information to consider providing in product descriptions.
- How thorough descriptions can support product images.
In WooCommerce it's easy to add an additional tab of content to your product pages. Our guide shows how.
For further reading see also my post on 17 Product Page Best Practices (with examples).
Read about enhancing your product pages
We've previously written about this topic also, but this article by Sia Karamalegos provides some useful additional information.
Render-blocking resources are a common hurdle to rendering your page faster. They impact your Web Vitals which now impact your SEO. Slow render times also frustrate your users and can cause them to abandon your page.
The key metric to try and reach is a First Contentful Paint (FCP) in less than 1.8 seconds.
Lighthouse and the Coverage tool can help you identify this issue and evaluate what your best options are.
Learn more about how to Eliminate Render-Blocking Resources
During his talk at Webexpo Prague 2021, Harry Roberts, a web performance consultant and front-end engineer, introduced a little helper that helps him spot common performance bottlenecks easily.
And that is mostly related to the order of how assets are loaded in the head.
Harry has put all the insights he’s learned from his performance work, and the tool exposes some of the issues that often result from a suboptimal arrangement of head tags.
You can see the presentation given in Prague for more context, and the snippet is available here.
The Page Builder Summit is back between the 18th-22nd October and features a consistently high-quality list of speakers.
Some of the talks which caught my eye included:
- Forging the Future with Full Site Editing by Anne McCarthy from Automattic.
- The Future of Building WordPress Websites by Brian Gardner.
- Stop Undercharging + Start Creating a Full-Time Income with Page Builders by Shannon Mattern .
Tickets are free but limited so you may need to register and snap one up as soon as they come available.
Check out the Page Builder Summit
Andrew Palmer and Vito Peleg have teamed up to launch an interesting new app called Bertha.ai which will be useful for anyone who struggles to create content on their WordPress site.
Bertha is an AI-based writing assistant that has been trained on hundreds of billions of lines of content to help you write better content on your WordPress website. In just a few clicks, you can have a variety of content for your website that’s guaranteed to convert – from blog posts to landing pages, to product pages.
Imran Siddiq also has an enthusiastic video review of Bertha if you want to see someone use it for the first time in real time.
Take a closer look at Bertha.ai
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus