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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We're back after a nice New Year's break and ready for a very exciting 2023.
Baymard's large-scale product-finding testing has consistently shown that there’s a subgroup of users keenly interested in finding items “on sale”.
Some users enter the site and immediately are concerned with finding the latest deals.
In either case, testing revealed that having a “Sales” or “Deals” filter-based category is key to helping interested users quickly locate sale items.
To create a separate "Sales" page in WooCommerce which is populated automatically with all the products you have on sale I recommend this handy code snippet from Business Bloomer.
Read about why having a Sales Category is so important
Whether you’re a small-scale business owner or a large scale enterprise, manual handling of processes is incredibly time-consuming.
Zapier lets you automate processes. With this tool, you don’t have to create manual integrations. All you need to do is to specify the connections and follow the steps, and you’re done.
Here are a few use cases of Zapier:
- Link product page to social media: Whenever you upload a new product, a post is generated on social channels.
- Link orders with Google Sheets: Whenever a new order is created, it is automatically updated in the Google sheet.
There are many predefined recipes that you can use to automate the process and save loads of time and energy.
Learn about Integrating WooCommerce with Zapier
I came across a simple but extremely useful service called "One word domains".
It is a database of 1.2+ million available and brandable one-word domain names for your next startup idea.
As one reviewer put it, "[one word domains] have some strange authority to them."
If you are struggling to find a one-word name for your next eCommerce store or startup this looks like a great service to invest in.
Lifetime membership is currently $99.
Check out One Word Domains
Two attribution startups, Triple Whale and Northbeam have commandeered a lot of interest from eCommerce brands.
These companies essentially help eCommerce stores that run ads in multiple places — such as Facebook, TikTok and Google determine which of these ads actually resulted in a customer buying from the company.
This is known as attribution.
Their rising popularity also speaks to how much more complicated marketing has gotten for eCommerce startups.
They are desperate to find not just any attribution provider, but the so-called right one that can help them figure out how much to invest in YouTube or direct mail.
Learn why attribution is the hot new battleground for eCommerce startups
Many of you are perhaps familiar with the MailChimp for WordPress plugin.
With over 2 million active installs the free version is an extremely popular method to incorporate newsletter sign ups on a WordPress site.
The Pro version sells for between $59 and $149 per year.
In a post on WP Tavern it was revealed that the creator, Danny van Kooten is is interested in selling his plugin for somewhere in the ballpark of €1.6M.
It's an interesting insight into a popular WordPress plugin’s revenue and potential sale price.
Read about the MailChimp for WP Plugin going on Sale
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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