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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Average order value (AOV) measures the average dollar amount spent every time a customer places an order on your website.
Average order value is a crucial metric to track because it provides a window into the purchasing behavior of your customers.
Improving the average order value of your website will have a direct impact on your sales margins and profit while also providing you with critical insights into the behaviors and buying patterns of your audience.
This excellent article from Caroline Appert looks at 9 ways you can increase your AOV including cross-sells, upsells, personalization, and offering free shipping above a certain threshold.
Discover 9 Strategies to Increase your Average Order Value
WP Tavern has reported that WordPress is officially dropping support for PHP 5 in the upcoming 6.3 release, due on August 8.
WordPress’ minimum supported version has sat at PHP 5.6.20 since 2019, but will be updated to 7.0.0 in the next release. The recommended PHP version will stay the same at 7.4+.
The usage of PHP 5.6 has dropped to 3.9% of monitored WordPress installations as of July 2023.
The WooCommerce 8.2 release, due in October, will require PHP 7.4 or newer to work.
The benefits to increasing the minimum supported PHP version manifest over time including within the plugin and theme ecosystem so this is good news.
Read about WordPress Dropping Support for PHP 5
Playground lets you run a WordPress instance directly from your web browser without having to mess around with a server — no need to install PHP, MySQL or Apache.
You can try it out on playground.wordpress.net. In a few seconds, you get a brand new WordPress site with a full admin panel and the ability to create posts and pages.
It’s a sandboxed environment where you can try new things, showcase some stuff you’ve been working on and test your code against different versions of WordPress and PHP.
Ella van Durpe even used WordPress Playground as the basis for a new note-taking app for iOS and macOS. Blocknotes is a stripped down version of WordPress that lets you create notes like you would create posts in WordPress.
Read about WordPress Playground
If you haven't heard of Nathan Barry, you may have heard of the marketing platform he founded, ConvertKit.
10 years ago Nathan Barry started a web app challenge where he spent $5,000 of his own money to create a startup that would generate recurring revenue. The startup was ConvertKit.
In 2022 ConvertKit generated $30m+ in revenue. The road to profitability has been paved with peaks and valleys, and joy and pain.
This interview with him is an enlightening insight into his personal story and what it took to succeed.
Watch How Nathan Barry Built a $30M Software Company
Built by Daniel Cranney, SVG Hub is a library of over 70 creative elements such as arrows, squiggles, scribbles, and shapes you can paste into any project, be it personal or commercial.
There are numerous palette presets to choose from so that you can better such a color set which matches your project's brand colors.
Discover the SVG Hub
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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