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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This blog post on optimizing product pages emphasizes best practices for improving customer engagement and conversion.
The focus is on stores built with Shopify, but the key principals are the same, whatever platform you are using.
Key strategies include displaying clear, high-quality product images, providing detailed descriptions, highlighting unique selling points, and incorporating customer reviews.
Additionally, creating a smooth, intuitive navigation experience and strategically placing call-to-action buttons enhance usability and encourage purchases.
Some of the examples picked out are excellent, in particular Kettle & Fire, and Outdoor Voices are well worth perusing.
Discover 19 Best Product Page Design Examples
I think this is an excellent find for anyone running an eCommerce store looking to learn from top brands.
The Lander Library by Pagedeck offers a comprehensive resource for discovering landing pages, product detail pages (PDPs), and collection pages from various eCommerce brands.
You can enter any brand domain to find related pages used in paid social ads!
The platform provides insights and inspiration for creating effective landing pages, with a focus on direct-to-consumer (DTC) strategies.
Plus you can sign up for weekly updates featuring the latest landing pages and tips from high-performing funnels.
Explore the Landing Library by Pagedeck
This free plugin, from Joost de Valk (the founder of Yoast SEO), helps WordPress site owners manage website tasks by tracking activities such as content updates and maintenance.
It introduces gamification through badges and achievements, motivating users to keep up with regular tasks.
Key features include activity tracking, progress reports, a to-do list, and fun rewards to reduce procrastination.
The plugin aims to improve productivity and maintain site performance through consistent, fun task management.
Check out the Progress Planner Plugin
I came across an interesting use of AI recently called MakeUGC. You may have seen short videos on eCommerce sites from influencers or customers reviewing the store's products, normally filmed in a vertical camera mode.
MakeUGC offers a way to do this, using entirely AI. It enables users to generate high-quality video ads quickly and cost-effectively, significantly reducing production time and expenses.
Users can create custom scripts or utilize AI-generated scripts, select creators, and produce videos in minutes.
Personally I think it is always better to use real, authentic videos from customers rather than AI-generated ones, but this is still worth a look.
Discover MakeUGC: The AI UGC Video Creator
Established in 2021, Godly is a creative initiative by Rejiggle, dedicated to publishing multiple high-quality websites daily.
Their goal is to become a go-to resource for enthusiasts of web and interactive design.
I particularly enjoyed their selection of websites within the eCommerce category, this showcase is worth a bookmark.
Take a look at Godly for eCommerce Inspiration
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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