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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.

Modernizing WooCommerce Emails

WooCommerce 9.7 is introducing several experimental improvements to how emails work to help you communicate with your customers with more consistent branding.

The improvements are currently available as an experimental feature and are turned off by default.

Some of the adjustments include:

1. Modernize the look of the default email templates;
2. Make it easier to align email branding with the storefront.
3. If a logo image is not present - include the store’s name
4. Add a live preview of each WooCommerce email.
5. Remove the “Powered by WooCommerce” text from the footer.
6. Add the store’s address to the footer of all emails.

Overall this is a great step and is long overdue.

Take a Look at the New WooCommerce Emails

5 Proven eCommerce Growth Strategies ($0 to $100 Million)

This article by Backlinko outlines actionable methods to scale eCommerce businesses effectively.

The article stresses the importance of measuring campaign profitability with metrics like cost per click (CPC), conversion rates, and customer acquisition cost (CAC).

Thorough keyword research and competitor analysis are key to refining ad performance and driving consistent traffic.

Content marketing is another critical strategy, with an emphasis on producing high-quality, audience-centric content to enhance search engine visibility and authority.

It also discusses other growth levers, such as improving website user experience, leveraging email marketing for personalized engagement, and fostering loyalty through exceptional customer service.

Discover 5 Proven eCommerce Growth Strategies

Brian Jackson on WooCommerce Optimization

Brian Jackson shares insights on WordPress and WooCommerce, performance optimization, and the journey of building the excellent Perfmatters plugin.

During the conversation he explains how Perfmatters improves WooCommerce performance by disabling unnecessary scripts, cart fragments, and other resources that hinder speed.

The plugin focuses on reducing resource usage without compromising functionality.

He also explores common WooCommerce issues such as cart fragments, third-party scripts, and massive font libraries. Addressing these requires a mix of tools, best practices, and, sometimes, a complete site rebuild.

Listen to Brian Jackson on WooCommerce Optimization

Admiring the Huckberry Product Page

There is a lot of good stuff on the Huckberry product pages that merit a closer look when it comes to your own store.

Much of the layout in fact resembles our own Shoptimizer product pages, so you can get a very similar result with our own theme.

Some features I liked include:

• "Made in the USA" badge on the product gallery.
• An "Estimated Delivery" label beneath the "Add to bag" button
• The three USPs (Free US Shipping, Free US Returns, and Best Price Guaranteed) with icons look good. You can even click the info icon to reveal more detail on each.
• Strong title ("High-accuracy, American-made watch built to last") makes you want to read more.

Take a look at the Huckberry Product Page

Generating 1MB of PHP Code with AI, a Story of an MySQL Query Parser

In this interesting post, Adam Zieliński details his experience using Google Gemini, to generate a MySQL query parser in PHP.

Facing limitations with existing parsers, he leveraged Gemini to convert MySQL into a functional PHP parser.

This process involved crafting precise prompts to guide the AI effectively, highlighting the critical role that prompt engineering plays in achieving accurate code.

Read about Generating PHP Code with AI

That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.

You can also take a look at our entire back catalog of newsletters.

Have a great week and best of luck with your projects!

Colm and Simon from CommerceGurus