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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
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This video is just 5 minutes long and it could be the best minutes you'll spend this week.
In this short, concise video Oliver Kenyon from ConversionWise quickly sprints through a "before" and "after" of designs better optimized for conversions and with a clearer focus.
He looks at a homepage, a slide out cart drawer, and a product page with useful suggestions and opinions and explains why with subtle changes you can have much better outcomes.
What is also notable is that he only looks at the mobile view of each of these, reflecting how important smaller devices are in eCommerce browsing and conversions.
Watch The Ultimate eCommerce Website Makeover
Rodolfo from Business Bloomer is back with another useful code snippet, this time for product pages.
It allows customers to apply a coupon directly on the single product page, near the add to cart button. By making discounts accessible at the beginning of the shopping journey, store owners can simplify coupon management and potentially boost conversions.
This feature is a quick addition, aimed at enhancing engagement and making the purchasing process faster.
Learn How to Apply a Coupon on the Single Product Page
The AB Split Test plugin is designed to simplify A/B testing for WordPress users, offering the ability to test any site element, from headlines to full product pages, within the WordPress dashboard.
Users can test various website elements, including pages, blocks, and WooCommerce products, without needing external dashboards or complex setups.
The plugin prioritizes privacy with local data storage, ensuring GDPR compliance by not using external cookies or tracking.
It also supports advanced customization options, integrates with analytics tools, and offers an AI helper for optimization ideas.
A free version is available with unlimited tests, while the pro version adds more features.
Check out the AB Split Test Plugin for WordPress
Flexible Typesetting by Tim Brown is a free ebook, originally published by A Book Apart, on responsive typography, adapted for the diverse screen sizes and devices of the digital age.
It addresses challenges in modern typesetting, offering practical techniques for creating flexible, readable text layouts.
Brown introduces strategies for selecting typefaces, preparing text, and optimizing compositions to achieve harmonious and adaptable designs.
Originally published in 2018, it has become essential reading in design programs, equipping designers with insights on how to set type effectively in today’s fluid web environment.
Download Flexible Typesetting by Tim Brown
UNCUT.wtf is a curated online repository of free and open-source typefaces by independent designers.
It is a comprehensive resource for designers seeking contemporary webfonts and variable fonts for their future projects, and is an excellent alternative to Google Fonts.
The site offers 160+ curated typefaces, organized into Sans Serif, Serif, Monospace and Display sections.
Discover the Uncut Font Collection
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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