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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has done some interesting research into the use of alt tags in eCommerce sites.
Adding appropriate alternative text descriptions to images is one of the easiest things you can do to make your website more accessible to more people.
Despite that, they found that 52% of sites have specific compliance issues with regards to making “Decorative” and “Functional” images accessible.
With the importance that images have on most eCommerce sites, this can lead users who rely on assistive technology to abandon the site.
Take a look at examples of how you can make your store's images more accessible
Many entrepreneurs have faced and overcome setbacks and challenges to achieve their business dreams. Still, few have succeeded against the kind of odds faced by Thomas Barry and his father, Finbar.
Thomas was born with Down Syndrome, along with a host of other severe illnesses, including Perthes Disease, Hirschsprung Disease, a heart murmur, an underactive thyroid, Hiatus Hernia, and stomach reflux.
Where other children found comfort in blankets or stuffed animals, Thomas found his in his beloved sock collection.
This is a remarkable story about how Thomas, together with his father and cousin, created a WooCommerce site to sell socks online.
Read the extraordinary story about Thomas's Trendy Socks
GoodUI has a fascinating summary of various UI changes which Airbnb have made to their host landing pages.
You can see, side-by-side, the two split test implementations and the version they eventually went with.
The key changes highlighted in this case study are:
- An empowering headline
- Multiple videos
- An updated call to action button
- Stronger reassurance copy
- More testimonials
This kind of article is always fascinating to study, as you can be sure that the updated version converts more.
Take a look at Airbnb's redesigned landing page changes
Colm discovered this very interesting article about the multibillion dollar business you've (probably) never heard of.
In just a few years, the Chinese brand has become a one-stop shop for impossibly cheap and high quality women’s apparel.
In May, the company surpassed Amazon as the most popular app in the shopping category, ahead of Nike, Zara, H&M, and Uniqlo, on iPhone and Android.
So who exactly is behind Shein?
Find out more about this fascinating company
Bioicons contains free science illustrations for biologists, chemists, and machine learning experts under a permissive MIT License.
Put together by Simon Duerr and Jeroen Van Goey, it's an excellent resource to bookmark if you're creating presentations or websites with an academic audience in mind.
The illustrations are all vector based SVGs, so you can scale them to any size, without them losing quality.
Take a closer look at Bioicons
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus