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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Today we take a look at how you can make your WooCommerce Product Gallery load as fast as possible on your WooCommerce store and turbocharge your Google PageSpeed Insights scores for your product description pages.
We've built a fantastic new product gallery, from the ground-up, for our Shoptimizer WooCommerce theme.
It's designed for performance and compared to the default gallery, the results are fantastic.
Compared to the original (default) WooCommerce gallery:
- HTTP Requests at Document Complete: 36 (Over 30% reduction in the number of HTTP requests)
- Total page size (Bytes In) at Document Complete: 259KB (Over 80% reduction in Total page size!)
We can reach a score of 97/100 on Google Page Speed with this new gallery implementation.
Colm has also recorded a short 20 minute video showing a before and after and explaning a bit more about why you get such a boost with our new CommerceKit gallery.
Overall this is about as good as it gets for single product pages - for WooCommerce, Shopify or any other eCommerce platform!
Learn about our new performance-focused product gallery
WooCommerce's blog has an excellent post this week on creating effective call to action buttons on your store.
You’ve worked hard to create an awesome product or service and you’ve worked equally hard at driving traffic to your site.
Encourage those visitors to take the steps you want by providing clear, motivating, and inspiring calls to action.
It's important to make sure that each CTA is specific, can’t be missed, and creates urgency.
Then, just like with everything in marketing, continue to experiment to see what works best for your audience.
With lots of real-world examples, this is a valuable resource to learn more and help optimize your call to actions.
Read the top ten tips on creating effective CTA buttons
New research highlights content management system ranking by market share with WordPress taking the lead with an incredibly impressive share.
Of the top sites with a publicly available content management system, WordPress was the platform of choice.
The top five CMS choices among the top 10,000 websites were:
- WordPress - 44.3% market share
- All others – 26.64%
- Adobe Experience Manager – 8.54%
- Joomla – 2.21%
- Blogger – 1.88%
Take a look at the full article on Search Engine Journal
Scott Jehl, a designer/developer at Filament Group, has released a superb free video course on web performance.
Learn to analyze site performance, fix issues, monitor for regressions, and deliver fast, responsive designs from the start.
You’ll learn about common performance metrics, which ones matter most, and how to identify performance bottlenecks that impact the user experience.
If you're a designer or developer looking to gain a better understanding of how your decisions and company culture impacts your ability to deliver quickly and resiliently, this is the course for you.
Take a closer look at "Lighting-Fast Web Performance" - a free online course
Absurd illustratrations are an interesting collection of free and paid images from designer Diana Valeanu, based in Barcelona, Spain.
As she puts it, real beauty resides in imperfection.
In a digital era, we sometimes feel the need to interact with something more human that will make us appreciate both the beauty and the imperfection of something made by hand.
She includes screenshot examples of how you can use these illustrations as featured images, or within articles.
The free version includes 15 images in PNG format, and should include a credit.
Check out absurd illustrations. They might be a useful resource for your next project
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed an update this week in version 2.4.5.
Apart from the aforementioned new performance-focused single product gallery option covered above, we also made additional fixes and updates, all of which are detailed on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus