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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them.
In this guide, Ahrefs explores eight ranking factors that we know Google uses.
You probably already know about backlinks. In 2016, Google’s Andrey Lipattsev confirmed they’re one of Google’s strongest ranking factors.
But you may not know about the other seven, which now include Page Speed and Core Web Vitals.
In this snappy article, learn about each of these important ranking factors and ensure that your own website satisfies each.
Discover the 8 Confirmed Google Ranking Factors
While web performance as a subject area is gaining mainstream traction, not everybody is aware of its importance.
This article will provide a strategic way to approach conversations about web performance and arguments that might help you win the case.
Convince your Boss (or Client) to Care about Performance
eCommerce SEO is pretty similar to general SEO. But there are a few elements unique to it that you’ll want to be sure and address to maximize traffic to your site and sell more products.
Technical SEO involves fine-tuning your site’s performance, security, and navigation — part of your visitors’ experience. Content SEO relates to on-page and off-page keyword optimization — things your site visitors actually see.
This article, from WooCommerce's blog, focuses mostly on content SEO, but it goes into some of the technical aspects too (such as site architecture) because there are particular elements related to eCommerce stores that can make a big impact in how search engines interpret your site.
Read the Beginner's Guide to eCommerce SEO
Mastering Google Analytics reports will help you to obtain insights into your site’s traffic and help you improve traffic and revenues over time.
It helps answer questions such as:
- Where do my visitors come from?
- Are there more visits from Google this month vs last?
- What are the most popular posts on my blog?
- What percentage of visitors order products on my site?
This useful guided tour of Google Analytics reports explains the most important features of this new data analytics tool and helps you understand more about your traffic.
Understand more about Google Analytics 4
Lucide is a beautiful and consistent icon toolkit made by the community.
It began after growing disaffection with the Feather Icons project moderation. With over 300+ open issues and over 100+ open PRs, the Feather Icons project has effectively been abandoned.
Lucide is trying to expand the icon set as much as possible while staying faithful to the original simplistic design language.
Discover the (Free) Lucide Icon Set
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus