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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
You may be aware that our guide previously covered how to set up Abandoned Cart Emails with Jilt, an excellent service, which is unfortunately closing down on April 30th 2022.
Well we have a new and updated version hot off the presses.
Abandoned cart emails can help you recover prospective customers who left your website without making a purchase. This is a great way to increase conversion rates and boost engagement on your online store.
We cover why they are essential if you're running an eCommerce store and our new recommendation to use. We include a step-by-step guide on setting everything up.
Learn how to set up Abandoned Cart Emails in WooCommerce
Or are you wondering if Core Web Vitals actually helps your business?
This article from web.dev will help you understand how Core Web Vitals correlate with key business metrics by exploring examples of companies which have already seen positive impact for their users and business.
Adopting Core Web Vitals has many other short and long-term benefits beyond ranking. Examples include:
- Vodafone (Italy) improved LCP by 31% to achieve 8% more sales.
- Contributed to 80-100% mobile conversion rates and significant domain ranking uplift for Redbus.
- Ameba Manga improved the number of comics read by 2-3 times by improving the CLS score 10 times.
See why improving Core Web Vitals scores have real-world business benefits
James Kemp, from IconicWP fame has launched Orderable, a plugin designed for restaurants which allow you to take orders online, without any extra monthly fees.
Third-party apps and services can typically charge up to 30%-40% of each transaction so this could be a fantastic solution for anyone in the food service industry.
There's a free version to try out and a $249 Pro version which includes extra features such as Product Addons, Order Bumps, Time Slots, as well as SMS and WhatsApp messaging.
Take a look at Orderable, a new plugin for WooCommerce
I enjoyed this Starter Story from Andy Hayes, who started an online tea business from Oregon.
He describes how he came up with his idea and how he grew his business. At the start, he set out a concerted launch effort by sending tea samples to tea blogs and subscription box reviewers, and also spent time SEO optimized pages on the site and blog.
His site uses WooCommerce, and he lists his favorite tools and plugins. These include Conversio, FacetWP, Gravity Forms, and Pixel Cat (Facebook Pixel).
Read about growing an online tea store to 7 figures
Finally this week, I really enjoyed each of these mini UX tips from Jim Raptis. As he puts it, "Learn how to boost conversions and make your users happier with these simple UX tips from real-life products."
From the power of using faces to adding testimonials to signup forms there are lots of suggestions we can all take onboard when building websites. He's also well worth a follow on Twitter.
Check out UX Tips to make better websites
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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