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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Brands functionality, previously requiring a separate paid plugin, will soon be part of the WooCommerce core.
This integration brings a key eCommerce feature directly to all users and unlocks new opportunities.
Starting with WooCommerce 9.4, launching on October 21st 2024, all features previously available through the WooCommerce Brands plugin will now be included within WooCommerce core for free.
The Brands feature allows you to create and manage brands within your store, similar to how Categories work.
With brand-specific shortcodes, widgets, and blocks, you can set up dedicated brand pages, display brand information on product pages.
Plus, you can now restrict coupon usage to specific brands.
Read About Brands Coming to Core WooCommerce
In the competitive fashion and beauty industries, traditional loyalty programs focused on points and discounts are no longer sufficient to build lasting customer relationships.
To stand out, brands need to focus on creating deeper, more meaningful connections with their customers.
Data supports this shift, with 53% of customers who make a second purchase likely to make a third, and loyal customers having a 67% higher average order value than new ones.
The article from Vervaunt explores innovative loyalty programs in the premium fashion and beauty sectors, showcasing how these brands use loyalty strategies to encourage repeat business.
Discover 10 Top Implementations of Loyalty Programs
Baymard's UX posts are always top-tier and this one highlights that many eCommerce sites struggle with search functionality, often failing to address different types of search queries.
It discusses eight common query types, including product-based, category-based and compatibility-based searches.
A robust search experience helps reduce abandonment rates, improves conversion, and enhances customer satisfaction by matching search results more closely to user intent.
Optimizing search functionality to handle all query types effectively is critical for improving user experience and conversion rates.
Learn More About eCommerce Search Query Types
The CSS landscape has been evolving rapidly, with browser vendors and CSS specification authors collaborating to introduce several highly-anticipated features.
These include container queries, native CSS nesting, relative color syntax, and balanced text, among others. One of the standout new features is the :has pseudo-class.
However, after using it while rebuilding his blog, the author, Josh W. Comeau, discovered that :has is incredibly powerful.
He explores :has in detail, showcasing real-world applications and experimental use cases, highlighting its versatility and potential to enhance styling approaches.
Read About the Powerful :has CSS Feature
A/B testing (also called split testing) is a quantitative method of finding the best performing version of a call-to-action, copy, image, or any other variable.
You would prepare two or more versions of a single element, randomly split your user group into two parts, and see which version performs better.
abtest.design is a brilliant new site featuring successful A/B tests by top products and their results. This is an incredibly useful resource for product owners who want to increase conversions.
Browse the Gallery of A/B Test Results at abtest.design
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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