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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Finding the balance of good UX design regarding cart upsells can be a real challenge for store owners.
When done right, maximizing opportunities in the cart and checkout can be a great way to increase revenues, and it can also be an opportunity to infuse brand voice and showcase product ranges.
Through marginal improvements to the display of the cart, upsells can significantly improve conversion rate and average order values.
This article looks at 15 leading examples of how various brands have incorporated cart upsells into their sites.
Discover 15 Inspiring Examples of Cart Upsells
Sam Underwood is one of the best writers in the business at the moment and I enjoyed his article on how to design the optimal website navigation for a website.
Great navigation is a crucial element to get right on your website.
It affects your user experience—helping users find what they want will result in more conversions.
Second, it helps SEO. Because good navigation will help them better understand how you’ve organized your site and ensure traffic flows to the most beneficial pages.
Learn about Mastering Website Navigation
Caching improves the speed and performance of your WordPress site built with WooCommerce.
It helps your store load faster by reducing the amount of data transfer between the browser and the server. Caching saves a static version of your site so it can be displayed faster on each subsequent visit.
Within our Speed Tips Guide we suggest a setup which uses the Breeze Caching plugin.
An arguably more popular solution is the premium WP Rocket plugin. In this article they outline 7 essential tips on how to correctly configure caching for a WooCommerce store.
Discover 7 Tips on Using a Cache Plugin
This article poses an interesting question. Do single-niche affiliate sites still rank well?
Apart from a small number of exceptions such as Gear Patrol and MindBodyGreen, on the whole, no.
It looks like the NYTimes’ acquisition of Wirecutter for $30M back in 2016 has paid off massively. It may also be the case that outside of public companies, Forbes.com is the most successful domain on the English-speaking web promoting products as an affiliate.
Forbes had first-page rankings for 2,047 of the 10,000 keyphrases analysed. 259 of which were first-place rankings.
If you're interested in the affiliate space this article is full of fascinating insights.
Read about Affiliate SEO in 2023
I've been dabbling in Figma lately and after overcoming the initial frustrations as a long-time PhotoShop user have come to quite enjoy it.
One of the major benefits is in the area of collaboration and I discovered a really interesting competition which pits some of the leading web designers against each other.
With just an initial wireframe and core digital assets they create a web design within an hour in Figma, with the community voting on which effort they like best.
You can watch them create the designs in real-time and explore the finished Figma file at the end. It's a wonderful method to learn from the very best designers in the world.
Check out the Relume Design League
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus