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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
WooSesh, a virtual conference tailored for WooCommerce store builders, is set for October 29-30, 2024.
The event will feature 33 speakers and 22 sessions, offering a wealth of insights, case studies, and tutorials focused on creating customer-centric eCommerce experiences.
Attendees can expect valuable takeaways from industry leaders, enhancing their knowledge of WooCommerce development and strategies for building successful online stores.
Watching live is completely free (make sure you register first), but there is a cost if you want to watch recordings after the event.
Some talks which caught my eye included:
- How to Make 6 Figures in 6 Months Using WooCommerce: Launching Your First Online Business - by Chloe Lin
- From browsing to buying: How Barn2 built plugins to optimize every step of online shopping - by Katie Keith
- From Click to Cart: Ensuring an Accessible Customer Journey in WooCommerce - by Femi Taiwo
- Lifetime Only: A Customer-First Approach to WooCommerce Plugins - by Rodolfo Melogli
Check Out WooSesh 2024 and Register for Free
The latest article from the Baymard Institute highlights the importance of incorporating social media visuals on eCommerce product pages, noting that a staggering 67% of stores overlook this strategy.
It emphasizes that authentic images from customers enhance credibility, helping potential buyers visualize how the product could benefit them.
These visuals not only improve product evaluation but also foster buyer confidence, leading to increased purchase decisions.
The article recommends that the social media visuals prominently feature the product to maximize their effectiveness and create a more engaging shopping experience.
Read About Adding Social Media Visuals to Product Pages
You can have the best product in the world, but nothing else matters if you don’t ask your customers to make a purchase.
This blog post shares the best examples of call-to-action phrases and buttons across three key places: popups, emails, and websites.
A call to action (CTA) is a short piece of copy that prompts the reader to perform a desired action — such as clicking a link, joining a mailing list, downloading a piece of content, or, crucially, adding an item to their shopping cart.
This extensive article is full of top quality examples from major brands, there are loads of learning to be taken from it.
Discover 25 Excellent Call to Action Examples
Cap is an open-source tool designed for creating and sharing beautiful screen recordings quickly and effortlessly, serving as an alternative to Loom.
It simplifies the recording process, allowing users to capture tutorials, presentations, or demos with just one click.
If you've ever needed to share a quick video walkthrough with a customer this is a great tool to have at your disposal.
The platform also includes easy editing features for refining videos without needing advanced skills.
Cap Lite is completely free for personal use, with the Pro version starting at $6 a month.
Take a look at Cap - the Screen Recording Tool
I really enjoyed browsing through this showcase. The H1 Gallery is a collection of the very best marketing headlines on the internet.
Every week, Ryan Gilbert scrolls the internet and uncovers H1 headlines that grab his attention.
Explore the H1 Gallery
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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