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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Maria is back reviewing various badge management plugins for WooCommerce.
The standard WooCommerce product page displays all sorts of product details. However, it isn’t optimized for maximizing conversions. For instance, it doesn’t offer built-in features to create and manage custom badge labels.
I wrote a guide last week on how to achieve this with Advanced Custom Fields, and I think this is still the most performant-optimized method of adding custom badges.
However, if you want more layout options, and don't want to have to create any custom functions, these badge management plugins might be a decent alternative.
See our roundup of badge management plugins for WooCommerce
Brian Dean has an interesting study on how thousands of sites perform under Google's Core Web Vitals tests.
Core Web Vitals measure how quickly a page loads and will become a ranking factor from June.
The sites he measured scored surprisingly well throughout.
- 53.77% of sites had a good Largest Contentful Paint (LCP) score.
- 53.85% had optimal First Input Delay (FID) ratings.
- 65.13% boasted good optimal Cumulative Layout Shift (CLS) scores.
I'd have liked to see a breakdown of the data by platform (WordPress, non-WP) and by subject but the results are interesting nonetheless.
Check out the study and discover the main pain points
WooCommerce has a useful post this week with tips on increasing your average order value. It covers suggestions such as:
- Simply raising prices! Perhaps the obvious ones are best.
- Including upsells at key stages
- Introducing product bundles
- Selling personalized collections
- Offering payment plans when the total is over a certain amount.
One feature which didn't get explicitly mentioned is including an order bump at the checkout stage - right next to the main call to action button.
We've had order bumps in our Shoptimizer theme for quite a while, they're part of our CommerceKit plugin - and it's always interesting to hear from customers just how much they've helped increase the average order value.
Read about how to increase your average order value
I was looking at Barn2's site this week and had forgotten about a handy little tip they mentioned in a blog post about WooCommerce's order emails.
Few people know that WooCommerce lets you add multiple admin email addresses to the New Order emails.
To do this, just go to WooCommerce → Settings → Emails and add as many email addresses as you like to each notification and separate each address with a comma.
Barn2 has a separate (paid) plugin with even more fine-grain control. It allows you to specify on a product level, who gets the email notifications.
See how to send WooCommerce order emails to multiple addresses
Chris Lema is keeping up his impressive blogging streak by writing a post every day and there are some real gems to be discovered in his writing.
His post on how to build your personal brand contains some terrific advice.
If I'm on a call with a prospect, and I have to convince them to hire me, I'm doing the pitching.
If I'm on a call with a prospect, and they've heard all about me, gotten recommendations to work with me, read all my content, and are eager to hire me, then they're doing the pitching.
Read about building a better personal brand
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus