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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you’re motivated to grow your online presence, it’s time to get to work on your SEO. So what exactly should you be working on?
New blog posts? Updates to existing articles? Images? Headings? Getting that little green circle in Yoast? And what about broken links?
This SEO checklist covers what you need to be doing to have robust search engine optimization.
- Essentials, for websites who have done little with their SEO
- Product pages, specifics for ecommerce websites
- Advanced tips, for websites who have the basics down but want even more traffic and conversions
- Local SEO tips, for stores who focus on a local audience
Discover the SEO Checklist for eCommerce Stores
Oddit has taken a deep dive into 5 brands and explains how they helped adjust their mobile homepage!
You can test ALL of these suggestions on your own website.
Their tips include removing carousels – they are distracting and not adding value to the header. Select a single feature and communicate it clearly – they suggest an amazing first customer offer.
Take a look at 5 Mobile Store Homepage Redesigns
The 2023 Annual WordPress survey has been published and it includes some interesting data points.
- Security, performance, and stability were the top three critical areas respondents considered when building their website, plugin, theme, or style variation.
- 63% agree that WordPress is as good or better than other CMSs, down from 68% in 2022
- Respondents indicated that the best things about WordPress are that it is open source, has ample plugin options, incorporates good customization, is easy to use, and offers flexibility.
- Respondents cited “too many plugins,” “the site editing experience,” “security,” and “performance” as the top four worst things about WordPress.
Discover the WordPress 2023 Annual Survey Results
I learned something new from Rodolfo's latest WooCommerce code snippet over at Business Bloomer.
Canceled order emails are not actually sent to customers. They are only sent to the store admin email account by default.
This handy code snippet adds the customer email address to the list of people that receives this WooCommerce email.
You also have the option of applying this via one of Business Bloomer's mini plugins if custom code makes you uncomfortable.
Learn How to Send Canceled Order Emails to Customers
Basecamp caused a bit of a stir recently with the launch of Campfire under their 'Once' brand.
It's a simplified version of Slack which you can run on your own server, so there are no recurring subscription charges. You pay once, and that's it.
This may be an intriguing proposition for tech savvy teams who are comfortable running software in-house as only 'bare bones' support is provided.
Another side-use is that many Ruby on Rails developers are buying it just to snoop around the codebase, as the founder of Rails, David Heinemeier Hansson, was centrally involved in building Campfire.
Check out Campfire
An important issue has surfaced in the past 24 hours with the Kirki plugin causing some fonts to appear entirely in bold.
You can learn more about the problem in this Shoptimizer support article on the subject, along with suggested solutions.
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You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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