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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
I spotted an excellent Twitter thread from Harry Molyneux which grabbed me immediately.
- 5 A/B tests that took
- 5 minutes to set up, and drove
- 5 figures in new monthly revenue.
These tiny but powerful tests require no design or coding skills and have returned significant rev gains.
- Removing Collection/Category Headers
- Using 'Top Collections' as the second section on the homepage
- Removing unnecessary plugins or apps
- Removing 'Back to Cart' buttons on Checkout
- Reorganize Navigation Based on Clicks + Revenue
As you can see, removing complexity or unnecessary elements can have a noticeable impact on your conversion rates. It's not just about adding more noise.
Read about 5 A/B Tests that Brought in 5 Figures in New Monthly Revenue
Nexcess has come up with a nice list of stylish eCommerce websites you can use for inspiration for your own store.
No matter which type of eCommerce business you have, strong design is a must.
It's worth paying particularly close attention to the homepage "hero" section these stores deploy. You'll see fewer sliders/ carousels and more static images with strong call to action buttons. I wrote about this previously.
Product pages are also worth examining closely. High quality imagery and improving copy can help immeasurably your brand's image.
Take a look at 40 of the Best eCommerce Examples for 2024
When you sign up for Cloudflare, you point your DNS records to Cloudflare instead of your own web server. Cloudflare then acts as a middle-layer for all incoming traffic to your website — providing performance improvements while also enhancing security.
This makes your website faster and more secure by serving the majority of your content from Cloudflare.
Over the last 30 days wpfusion.com received 6.33 million requests from 69,000 unique visitors. Almost 98% of that traffic was served by Cloudflare and never reached their server.
This in-depth article is an excellent primer if you want to know more about Cloudflare and are thinking of signing up.
Learn more about Cloudflare
The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.
The store mentioned in this Verge article, Get Bullish, is just one of the countless small businesses struggling with the ins, outs, and absurdities of Google.
Whatever they are selling, Google is indispensable — and as long that’s the case, store owners are left with a mandatory chore of writing for robots. Not actual people.
The problem is poised to only continue to spiral as business owners, publishers, and other search-reliant businesses increasingly use AI tools to do the search-related busywork.
Read "A Storefront for Robots"
There's surely a moment when you need to explore a layout or UI but you don't have name for it yet, let alone a logo for it.
That's where Logoipsum comes in.
All logos on Logoipsum collection are made to be abstract and flexible enough to fit with any graphic, UI, or layout style.
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus