|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Personizely has put together a useful collection of 12 product pages, looking at the individual elements that help customers buy.
Some common patterns appear throughout. Use imagery that answers questions rather than simply looking good, keep product and variant selection simple, and place reviews, shipping information, returns and other reassurance close to the add-to-cart button.
There are plenty of individual ideas worth borrowing - Huel uses video reviews and price-per-meal messaging, Allbirds combines sizing guidance with visible returns information, Magic Spoon makes building a bundle particularly easy, and Jolie places its 4.9/5 rating, subscription savings, free shipping and 60-day returns around the main purchase area.
Check out 12 High Converting Product Pages with Real Examples
🎉 Introducing CommerceGurus Turbo!
One plugin. One click. CommerceGurus Turbo is the only performance plugin built purely for WooCommerce stores.
Includes page and edge caching, CSS and JS optimization, lazy loading, Cloudflare image optimization, and preloading — all with safe defaults that work immediately.
Discover CommerceGurus Turbo
|
This new Shopify article on marketing hacks shares seven practical ideas from David Baker, former marketing and revenue chief at beauty brand Beekman 1802, for getting more done with a small marketing team.
A lot of it is about using AI and automation for the mundane stuff: automatically capturing meeting notes and action items, turning conversations into a searchable knowledge base, scheduling recurring reports, and using reminders so follow-ups don't disappear.
There's some good eCommerce advice too. Baker recommends digging into customer cohort data to identify which products create the most repeat customers, then using that insight to shape bundles and promotions.
At one company, customers who bought mascara were more likely to return than foundation buyers, so they started including mascara with foundation orders to encourage a second purchase.
Discover 7 Expert Marketing Hacks for eCommerce Stores
Intelligems analysed more than 3,000 Shopify brands over Labor Day weekend and found that fewer stores ran promotions this year.
Just 34% changed their pricing or discounts, compared with 41% in 2025. Among those that did run an offer, percent-off discounts remained the most popular, while gifts with purchase and free shipping both became more common.
The more interesting finding is that promotions weren't as effective as last year. Discounting brands saw an average 22% revenue lift, down from 31% in 2025, while stores running no promotion still gained 3% from the additional holiday traffic.
Very small discounts performed particularly poorly, while discounts of 20% or more produced the strongest results.
With BFCM approaching, there's some useful data here for eCommerce stores planning their promotions - particularly around whether a token discount is actually worth sacrificing margin for.
Read How Brands Who Discounted Performed on Labor Day
Hidden Multipliers is a new business book from Jason Cohen, founder of WP Engine and SmartBear.
Drawing on 25 years of building companies and investing in 60 startups, he identifies 11 levers for increasing revenue and profit using the team and budget you already have.
Topics include positioning, pricing, finding your ideal customer, reducing churn, retention, experimentation, and getting more growth from existing customers.
What makes it sound particularly interesting is the emphasis on patterns Cohen has seen work repeatedly across bootstrapped and VC-backed, B2B and B2C companies.
There are also free AI skills that help you put some of the ideas from the book into practice.
Check out Hidden Multipliers by Jason Cohen
Koboyo Icons is a huge library of more than 133,000 free hand-drawn SVG icons, covering everything from eCommerce and technology to people, objects and UI states.
They're free for personal and commercial use with no attribution required, and there's even MCP support so coding assistants can search and use the library.
Take a Look at the Koboyo Icon Set
Our WordPress Products:
Our Shopify Apps:
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
|