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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Conversion expert Oliver Kenyon takes a close look at the DTC brand Olipop and shares actionable UX improvements designed to boost their online sales.
His analysis centers on three core pages, the cart, product detail page (PDP), and homepage, highlighting ways to build trust, surface incentives, and ultimately improve conversion rates.
On the PDP, he sees an opportunity to build on what’s already working by adding a persistent trust bar above the navigation, repositioning social proof such as reviews for greater visibility, and simplifying product descriptions with bulleted highlights.
For the homepage, he calls for clearer messaging up front, introducing a trust policy bar and surfacing social proof higher on the page. He also advises increasing font size for easier readability and using icon-driven bullet points to showcase key benefits.
Together, these refinements make the value proposition instantly clearer and more compelling to first-time visitors.
See the Sales-Driving Tweaks You’re Likely Ignoring
A WordPress developer, Weston Ruter, discovered that the new Interactivity API in WordPress was blocking the browser’s ability to paint the Largest Contentful Paint (LCP) element quickly.
By assigning these script modules fetchpriority="low" and moving them from the head to the page footer, he was able to reduce LCP by over 9% in his tests.
To make this optimization accessible, he created a WordPress plugin (and submitted a core patch) that automatically deprioritizes these scripts, boosting LCP performance on plugin-heavy sites.
The approach is simple yet effective: promote visible content to paint first, and let interactivity scripts load later, helping pages feel faster and more responsive to users.
Learn How to Improve LCP by Deprioritizing Script Modules
The Wordfence Threat Intelligence team has identified a sophisticated formjacking malware targeting WooCommerce sites.
This malware injects a fake payment form into checkout pages, capturing sensitive customer information.
The malware operates by seamlessly integrating into the checkout process, deceiving users into entering their payment details into a fraudulent form. This allows attackers to harvest credit card information without immediate detection.
Read about Formjacking Malware Targeting WooCommerce
This Nielsen Norman Group video highlights the importance of ensuring that websites are fully navigable using only a keyboard.
It is crucial for users who cannot use a mouse due to motor disabilities or those who prefer keyboard navigation for efficiency.
The video encourages designers and developers to test their sites by attempting to navigate solely with the keyboard, using the Tab key to move through interactive elements.
This exercise helps identify issues such as missing focus indicators, illogical tab sequences, or inaccessible elements.
Learn How to Test Keyboard Accessibility
Website Headlines is a fascinating online resource showcasing a curated collection of standout website headlines from various industries.
The site features hundreds of real-world examples, each accompanied by screenshots and categorized by themes such as innovation, automation, and emotional appeal.
If you're looking to revamp your site's marketing messaging this is a great resource to peruse and bookmark.
Check out Website Headlines
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Colm and Simon from CommerceGurus
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