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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has a good post this week on general UX improvements you can make to your WooCommerce site in the era of Covid-19.
They may not all be applicable in every particular situation but they're good to think about and if they could apply to you.
In particular, having separate links to a Returns policy and Delivery times pages. These seem like obvious things to include right now - it's something many visitors will be looking for.
Read the post on Baymard
We've had a number of questions lately on Autoptimize. It's on our agenda to write up a dedicated post on the topic. Until then, this one from Kinsta is a good one.
It goes over what Autoptimize actually goes and outlines each setting in detail.
Because it's so powerful, you do need to be careful what you enable, but used wisely it produces a much leaner, faster site to load which is excellent for performance.
Read the Autoptimize guide from Kinsta
This is an interesting new tool just lanuched by Google.
Rising Retail Categories exposes “fast-growing, product-related categories,” their associated queries and the geographic areas where product categories are trending the most.
Google adds, “This is the first time we have provided this type of insight on the product categories that people are searching for.”
Check out the tool and read the blog post announcing it
Tickets for WordCamp Europe 2020 online are now available.
The event will take place over 4-6 June, with a virtual Contributor Day followed by two half days on the 5th and 6th of June of talks, networking and opportunities to get to know the WordPress community.
WordCamp US are going to be putting on a similar online event later in the year from October 27th-29th.
If you've never been involved in a WordCamp this is a great way to experience it from the comfort of your own home for free.
Get a free WordCamp 2020 ticket
This is a great post from Orla over at PoppyVine on convincing smaller shops that they need to switch to selling online.
If you have clients in a similar situation there are some really good points addressed in the article.
Note that the trading voucher mentioned only applies to new online businesses in Ireland.
Read about how to get local shops selling online
YITH have released a new store locator plugin which looks like a handy solution for anyone building websites for clients with multiple locations.
With a good store locator you should be able to find your nearest branch and also filter based on requirements like parking, products and washroom facilities for example.
In my research I also came across WP Store Locator - a free plugin with maybe not quite as much functionality as the YITH one but it is very well rated.
YITH's Store Locator plugin
Gary Vaynerchuk is a well known business figurehead and entrepreneur. He has a new YouTube show called Coffee & Commerce and.. he's a surprisingly good interviewer.
Due to his profile he can get some very big guests and the latest episode features Tobi Lutke, the founder of Shopify, a German who moved to Canada.
It's a really insightful conversation and is perfect to listen to in the background while working.
Interview with the founder of Shopify
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and stay safe wherever you are in the world.
Colm and Simon from CommerceGurus
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