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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Colm has recorded not one but three new videos on how to have a faster WooCommerce store!
These are follow up guides to the one recorded nearly a month ago on core web vitals and how to achieve a 95+ Google Page Speed score. Nearly 2,500 people have watched that already which is fantastic!
The brand new videos are:
And on the topic of page speed, there is a real monetary benefit in terms of sales by making your store faster.
By running an A/B test specifically focused on optimizing Web Vitals, Vodafone found that a 31% improvement in LCP led to:
- 8% increase in total sales
- 15% uplift in the lead to visit rate
- 11% uplift in the cart to visit rate
They achieved this by:
- Reducing render-blocking JavaScript
- Server-side rendered critical HTML
- Optimized images, including resizing the hero image, optimizing SVG images, and using media queries to avoid loading images that weren't yet visible in the viewport.
Read how Vodafone increased sales by making a faster site
This week I was chatting to a customer who wanted to display custom badges on their products - for example, 'New', 'Best seller', 'Highly recommended' etc.
So I decided to update my Advanced Custom Fields tutorial with instructions on how to achieve this.
If you haven't seen the post before, Advanced Custom Fields (ACF) is a great way to incorporate new input fields when you edit your products, and output them on the frontend of your store.
My updated tutorial explains how to do this with a combination of this excellent plugin and some simple custom code which utilizes WooCommerce hooks.
See how to create your own custom badges in WooCommerce
The official WooCommerce blog has an interesting article this week on steps you can take to convert more users into buyers. The suggestions include:
- Offering convenient payment options
- BOGOF (Buy one, get one free) promotions
- Smart coupons
- Abandoned cart emails
- Setting up an affiliate programme
Honest reviews are of course also critical. We're hard at work building our own reviews system, look out for that very soon.
Read about how to nudge more customers to buy
Turbo Admin - a new free plugin to make accessing the WordPress dashboard faster
I came across a very interesting Twitter thread last week about a new plugin for the WordPress admin area.
I feel that this has been a neglected part of WordPress for years and we haven't seen any innovations in a long time.
If you've ever used the Spotlight feature on a Mac, or the Alfred app you'll know how to access features much quicker via a command palette.
Turbo Admin basically mimics this for WordPress, allowing you to quickly access common pages far quicker.
The screenshots do a good job on explaining how it works.
Check out the Turbo Admin plugin
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of nice updates this week in version 2.4.1.
We've made some layout tweaks to the product category screens, and have managed to reduce the CLS metric to zero.
The performance metrics for the category pages on the Shoptimizer demo site are looking very good indeed.
See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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