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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In this video, Oliver Kenyon analyzes Pact Coffee's online store and proposes three high-impact conversion rate optimization (CRO) fixes based on his experience with over 80 stores.
Oliver suggests moving the free shipping prompt to a more prominent position at the top of the slide-out cart.
For the product pages, he highlights the necessity of adding a trust policy bar under the navigation, improving image presentation, and including social proof for better positioning of products.
On the homepage, he recommends introducing a new image that effectively uses available space to convey product details.
These "teardown" videos are very useful in seeing how conversion experts look at a website, and there are plenty of learnings you can take and apply to your own store.
Watch Store Teardown: 3 High-Impact CRO Fixes
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Elementor's upcoming Editor V4 introduces a CSS-first approach to enhance web design consistency and efficiency.
This shift focuses on leveraging core CSS principles like inheritance and hierarchy to create reusable styles across entire websites.
This structured styling system aims to replace scattered inline styles with a global, class-based CSS framework, reducing the amount of CSS loaded on each page and resulting in faster load times.
The transition will be gradual, allowing users to adapt to new features while ensuring stability and performance gains.
Discover more about Elementor Editor V4
When trying to fix LCP issues, it’s not always clear what to focus on.
Is the server too slow? Are images too big? Is the content not being displayed?
Google has been working to address that recently by introducing LCP subparts, which tell you where page load delays are coming from.
They’ve also added this data to the Chrome UX Report, allowing you to see what causes delays for real visitors on your website!
The LCP metric is now divided into four subparts including Time to First Byte (TTFB) and the resource load delay (the time taken before an LCP element, e.g. an image starts loading).
By analyzing these subparts, developers can better pinpoint specific areas causing delays.
Discover How to Fix LCP Issues with Subpart Analysis
WordPress 6.8 introduces speculative loading, which can lead to near-instant page load times by loading URLs before the user navigates to them.
It leverages the Speculation Rules API, allowing browsers to prefetch or prerender content based on defined rules.
The WordPress Core implementation enables speculative loading by default in the frontend of all sites, except when a user is logged in.
URLs are prefetched with conservative eagerness: this means that prefetching is triggered when a user starts to click on a link.
While this is typically only a fraction of a second before the actual navigation occurs, it is still enough to lead to a notable performance improvement.
Check out Speculative Loading in WordPress 6.8
With Emailspiration you can get inspired by the best email marketing examples with clean, minimalist design and copywriting.
You can filter the collection by newsletters, Saas, onboarding emails, product updates, and more.
The focus is on well-crafted, engaging emails rather than ones that resemble banner ads.
This resource serves as an excellent reference for store owners looking to refine their own emails with proven, effective designs.
Take a look at the Emailspiration Collection
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We're looking for Shopify merchants to test our new Shopify apps and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license.
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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