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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We've overhauled one of our most popular articles Colm has ever written for CommerceGurus to make it fully up to date with the latest version of Google Analytics, GA4.
While there are tons of existing guides on how to set up Google Analytics for WordPress and WooCommerce, many of them are full of poor advice or only get you halfway there.
If you’re trying to grow an online store, half measures simply aren’t good enough!
So we’ve put together a comprehensive guide to make sure you’ve got everything you need to know exactly what is happening with your eCommerce website - from basic analytics through to sophisticated checkout behaviour analysis.
Learn How to Add Google Analytics to WooCommerce
In 2024, Baymard’s most popular articles focused on common pain points in eCommerce and provided solutions grounded in extensive usability testing.
A recurring theme was the optimization of the checkout page, with one standout article detailing the importance of reducing unnecessary form fields to prevent cart abandonment.
Another widely read article explored product filtering and sorting, with strategies to help users find relevant items more efficiently.
A piece on improving mobile UX looked at the challenges of small screens, such as designing collapsible menus and ensuring that touch targets are large enough for easy navigation.
Discover Baymard's Most Popular Articles of 2024
If you run a WooCommerce store, you understand how crucial product reviews are for building trust and driving sales. However, as your product catalog expands, it can be challenging for customers to keep track of which items still need their feedback.
That’s where a Purchase History tab becomes invaluable. Imagine giving your customers a simple way to view all their past purchases, complete with a clear indicator for products awaiting reviews.
In this tutorial, Rodolfo from Business Bloomer walks you through creating a custom Purchase History tab on the My Account page.
This tab will display purchased products, their purchase dates, and a handy “Review” link for items that haven’t been reviewed yet.
Learn How to Create a Purchase History Area
Amber Hinds, founder of Equalize Digital, (and the excellent Accessibility Checker plugin) has discussed the importance of accessibility in WooCommerce.
The conversation also touches on the European Accessibility Act, the benefits of accessible websites, and best practices for plugin and theme developers.
Accessibility is not just about compliance; it’s a way to expand your audience, improve user experience, and increase conversions.
Fixing accessibility issues like proper HTML semantics not only improves usability for all users but also boosts search engine rankings and reduces bounce rates.
Listen to the WooCommerce Accessibility Discussion
Web Interaction Gallery showcases animated web elements, providing inspiration through curated transitions and interactions for designers and developers.
Whether you’re a seasoned web professional or a budding designer, this gallery offers a wealth of inspiration to elevate your craft. Immerse yourself in the seamless transitions, playful interactions, and sheer artistry that breathe life into these digital experiences.
Take a Look at the Web Interactions Gallery
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We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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