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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
According to a Baymard Institute report on cart abandonment, 68.9% is the average documented shopping cart abandonment rate. That means you’re missing out on over two-thirds of your potential sales revenue!
Cart recovery services for WooCommerce can help you optimize conversion rates, prevent abandoned carts, and reclaim your abandoned carts.
The service we use on CommerceGurus, Jilt, is an essential part of our business and easily recovers much more than the monthly fee it costs. It remains a great investment.
In this post on our own blog, Maria talks about why cart recovery services are so important and discusses some of the best options out there.
See why you should be using a cart recovery service
If you run a WooCommerce store in 2021 and don't know about Metorik, I recommend watching this webinar and learning about what it can do.
It's the kind of toolset which WooCommerce is missing at a core level. Metorik includes real-time reports, infinite segmentation, product insights, customer tools, email automation and abandoned carts. If you're planning on scaling up this year I suggest adding Merorik to your store.
This webinar from Bryce, the creator, covers all the main features of Metorik so that by the end you'll feel like a seasoned user.
Watch Metorik in action
This post over on the Jilt site sums up what I've been thinking about a lot recently.
As much as you’d like to write new articles every week and watch the traffic and sales flow in, that’s largely unrealistic. Churning out new articles each week is rarely ever enough. Promoting your content is the key—but the promotion step is where a lot of store owners go wrong.
The tip of simply looking in relevant Facebook groups and writing posts based upon questions that are being asked is something we've been trying to do more of at CommerceGurus.
It's an effective way to build a list of topics and then allows you to post a link in the same thread when you have it written - generating immediate traffic.
Learn about fixing your content strategy
Our own CommerceGurus site hit last week with a massive amount of bot traffic from Google and we were puzzled why it happened.
This post sheds some light on what took place.
It looked like a Measurement Protocol injection, where fake hits are sent direct to Google’s tracking servers.
We find over 600 cities recorded — a lot of variety. The spammers went out of their way to make it difficult to identify an easy pattern to eliminate their traffic.
If your own analytics showed a similar spike this post delves into more detail about the incident.
Discover more about the Google Analytics bot spike
This post from Andrew Faris can give hope to anyone at the early stages of launching an eCommerce brand for the first time.
In early 2018, Andrew's eCommerce holding company acquired 80% of a store called FC Goods. The price? $5,000.
In October 2020, he sold it for $1.2M. Minus the founder’s 20% and less broker’s fees, that nets out to $780k. From $5k to $780k: that's 15,500% ROI.
In this post he shares 10 takeaways — the biggest and most-tactical lessons he learned during the whole process. Plus, he summarizes them all with examples and illustrations.
Read about how he turned $5k to $780k
We have a broad cohort of readers for this newsletter and I know many like to dabble with design themselves.
If you're not too familiar with CSS you might be surprised just how powerful it is today and how little code you actually need to create sophisticated layouts.
This article, by Andy Bell, looks into masonry layouts, :is selector, clamp(), ch and ex units, updated text decoration, and a few other useful CSS properties.
You'll be surprised at how easy they are to implement and how you no longer require additional javascript.
Learn about what you can do with CSS today
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of nice updates this week in version 2.3.4, including a new mobile cart page layout option.
See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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