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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
How can you improve your eCommerce experience?
With this checklist you can optimize your shopping experience, delight customers and make business more profitable with these universal eCommerce UX elements.
Vlad Kyshkan’s superb mini site is a thorough checklist with pointers that help you refine everything from the homepage to checkout on desktop and mobile.
You can click the chevron next to each suggestion to see a screenshot of how it was solved on some major eCommerce stores. This alone makes it an excellent resource to learn from and bookmark.
Discover the eCommerce Project UX Checklist
WP Tavern has reported on the launch of Woo Express, a new managed hosting product from WooCommerce that uses WordPress.com’s infrastructure and relieves store owners of the responsibilities of hosting and maintenance.
Woo Express has launched with a compelling set of commercial extensions bundled into the hosting plans, including product add-ons, product bundles, gift cards, back in stock notifications, brands, product recommendations, subscriptions, in-person payments, shipment tracking, and more.
The Essential plan is $25 a month, while the Performance Plan, which includes automatic cart recovery is $70 a month.
Read more about Woo Express
WP Tavern also revealed that the latest 6.2.1 release of WordPress has broken shortcode support in block templates.
In a support forum thread tracking the broken shortcodes issue, retiring Plugin Review Team rep Mika Epstein confirmed the removal of shortcode support was in fact removed by design.
I suspect this change will be reversed in a future update but it will shake the confidence of developers who have switched to using block-based WordPress themes.
The comments at the end of the article provide interesting additional perspectives from developers.
Read about the WordPress 6.2.1 Update
I spotted one of those "this is so obvious everyone should be doing it" quick conversion win tweet from Carl Weische recently.
- Go to Amazon and find your product.
- Now Look at the FAQ's & Mimic the most common FAQ's at the bottom of your product page.
- Then come back to me and tell me how much your conversion rate boosted.
He suggests putting those easily scannable FAQs just before your reviews section.
See the Quick CRO Win Tweet from Carl Weische
Google has published a free library of original guides to the world of typography, produced in collaboration with typographic experts from around the world.
Topics include choosing the right typefaces, web fonts, variable fonts as well as readability and accessibility.
Plus, there's a free PDF version of "Stop Stealing Sheep & Find Out How Type Works" from type expert Erik Spiekermann.
Discover the Free Library of Typography Guides
We've been busy over the past couple of months working on the latest update to Shoptimizer and CommerceKit and it is now ready.
There are over 40 new updates, including new options, UX improvements and many performance related enhancements.
In Shoptimizer these include:
- Fix for the product page block editor warning message introduced in the last release of WooCommerce
- Update cart page quantity via ajax without a plugin
- Create custom 404 and search results pages
- Improved quantity buttons on the cart page
- Massively faster listings and product pages when a lot of swatches are present
- Product gallery loading speed improvements
- Attribute swatches can now be toggled on/off on PLPs and PDPs independently
- On PLPs a loading facade now appears while the swatches are loading in the background..
See the full list of updates on the changelog page.
And follow the update guides to get the latest versions.
Remember, it's always recommended to update on a separate staging site first, not a live store.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus