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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Do shorter or longer titles bring you better rankings and traffic?
In this article, Cyrus Shepard explores how meta title length plays into your title’s overall effectiveness. Specifically:
- How much of your title tag will Google display?
- How long of a title tag will Google index and use for rankings?
- How often will Google rewrite your SEO titles?
- Does title length impact rankings and traffic?
Adjusting page title lengths is an easy (if time consuming) win for any store owner and this article is a important one to read if you are looking to grow organic SEO-driven traffic.
Learn about the Best SEO Title Tag Length
Gutenberg 15.5 was released recently with more new features and refinements to WordPress’ full-site editing capabilities.
This release introduces experimental support for grid layouts in the Group block.
This particular option is notible as it it's a common layout in more established page builders such as Elementor.
This new capability is necessary to make Gutenberg’s page building capabilities more robust.
Discover Gutenberg's New Grid Layout Support
I discovered an interesting plugin lately called the Equalize Digital Accessibility Checker.
It's a plugin for running WAVE-like accessibility scans/tests right within the WordPress admin area. It is ideal for educating content managers who may not be familiar with Web Content Accessibility Guidelines (WCAG).
You can dynamically scan, monitor and report on the accessibility status of your website in real-time as content, themes, and plugins are updated.
You can read more about the numerous plugin features and try out the free version of it.
The Pro version starts from $144 per year.
WordPress 6.2 “Dolphy” was released recently and is also the first release that has had a positive performance impact across the board, improving all kinds of themes.
By shipping only the CSS in use, the overall performance improves for the user.
The server-side performance of WordPress 6.2.0 entails a +25% improvement for block themes and 10% for classic ones compared to 6.1.1.
Read about how Improving Time to First Byte has Improved WordPress 6.2's Performance
It's always interesting uncovering an Amazon experiment and this is no exception.
Amazon was noticed A/B/C testing at least 2 wider buy box variations on multiple product detail pages.
GoodUI has captured screenshots of what they were testing.
Take a look at Amazon's Wider Buy Boxes Test
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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